Small businesses are scrambling to gain a foothold on their business during this COVID-19 crisis.

The tendency is to stop spending money, which can sometimes also mean stop marketing.

If history has proven anything, it is businesses must continue to market in a down economy.

But many of those businesses that continue

to market do it from a transactional mindset. What is the fastest way for me to get a return on my

marketing investment? Well, today we're going to take a look at a different approach to marketing

as we talk with Mark Schaefer, a globally recognized

keynote speaker, educator, business consultant, and author. His blog is hailed as one of the top

marketing blogs in the world. Not only that, Mark has had a very up close and personal look at the

coronavirus. It's time to step into the business

buffet kitchen. Open the recipe book and see some of the business ingredients Mark Schaefer uses

on this ingredients episode of the business buffet. Welcome to another episode of the business buffet

ingredients where we ask the experts questions that serve up a business and life-growing feast.

Pull up a chair and get ready to eat hardy in business because the business buffet is now open.

Welcome to another ingredients episode of the business buffet.

I'm Phil Anderson, and today we're going to dive into

all things marketing with an extraordinary business mind, Mark Schaefer. Now, I've seen Mark

present multiple times, and in his presentations, they're not only chocked full of great information,

but also extremely entertaining, and the room is always full when

he speaks. His resume is very impressive. Mark has worked in global sales, PR, and marketing

positions for more than 30 years and provides consulting services as executive director

of Schaefer Marketing Solutions. His clients range from successful startups

...