Scott McKain: How to Become Iconic
The Excellence Project with Eric Worre
Eric Worre
4.8 • 636 Ratings
🗓️ 24 February 2019
⏱️ 53 minutes
🧾️ Download transcript
Summary
Meet Scott McKain
Scott McKain is an internationally known author, speaker, personality, and authority who helps organizations create distinction in every phase of business and teaches the “Ultimate Customer Experience.” He is the author of three Amazon.com #1 bestselling business books and is member of the Professional Speakers Hall of Fame.
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Show Notes
Scott explains why connecting, standing out, and creating customer experiences are so important. [2:27]
Scott shares what differentiates one person from another – starting with clarity. [5:51]
Scott and Eric discuss the importance of having clarity, and understanding what you are … and what you’re not. [10:47]
Scott reveals the two factors that customers or your downline will judge you on – promise and performance. [13:11]
Scott and Eric talk about how creativity creates distinction and how just one creative idea can make you wildly successful. [18:24]
Scott explains how communication and being able to tell a good story can make you memorable. [27:30]
Scott and Eric discuss the importance of having a customer experience focus. [32:24]
Scott shares a story from his new book ICONIC. [42:10]
Eric asks Scott about his appearance in the Werner Herzog film Stroszek. [45:25]
Scott shares where you can access some complimentary resources. [49:54]
Resources Mentioned in the Podcast and Where to Find Them
Books:
ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction – iconicbusinessbook.com
Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business - https://www.amazon.com/Create-Distinction-Great-Enough-Business/dp/1608324265
What Customers Really Want: Bridging the Gap Between What Your Company Offers and What Your Clients Crave - https://www.amazon.com/What-Customers-Really-Want-Bridging/dp/B0017ODVWM
Free Downloads:
Ultimate Customer Experience ebook and Creating Personal Distinction 14-day audio series with workbook - DistinctionNation.com
Questions or Comments?
Do you have questions you would like Eric to answer in future podcasts or comments on the show you’d like to share? Just email us at podcast@networkmarketingpro.com.
Transcript
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| 0:00.0 | Ask for money and get advice. |
| 0:03.0 | Ask for advice. |
| 0:05.0 | Get money twice. |
| 0:07.0 | He's a best-selling author and the world's number one trainer for |
| 0:12.0 | entrepreneurship in network marketing. |
| 0:13.3 | It's time to go pro with Eric Warry. |
| 0:19.6 | Welcome to Go Pro with Eric Warry. |
| 0:22.4 | This is Eric Warry. This is Eric Worry. |
| 0:24.2 | I'm happy to have you this week. |
| 0:26.0 | And we're gonna be bringing you a best selling author, |
| 0:29.9 | a speaker, an actor. This guy has just an unbelievable voice. Man, when he first |
| 0:36.2 | started talking, he blew my mind. What a voice, it's like a voice for radio, but Scott McCain is an expert in the area of |
| 0:46.8 | differentiating yourself from your competition and an expert in creating an amazing experience, |
| 0:56.0 | whether it's with your customers, with your prospects, |
| 1:00.0 | with your distributors, with your leaders, |
| 1:04.0 | leaders, |
| 1:05.0 | the experience between you and those people |
| 1:08.0 | is something that's so important in what it is that we do. |
| 1:11.0 | So I was really, really pleased to be able to sit down with him and talk about |
| 1:15.7 | how to become iconic and how to create an incredible customer experience. |
| 1:23.8 | Enjoy. |
| 1:26.2 | All right, I'm here with Scott McCain. |
... |
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