Scott Deviney: President and CEO of Chicken Salad Chick| #ThePlaybook 131

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Entrepreneurship, Careers

4.9 • 1.9K Ratings

🗓️ 7 September 2019

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Scott Deviney, President and CEO of Chicken Salad Chick, provides insights on the origins of the restaurant, his approach to finding franchisees who are aligned with the company’s goals and vision, and why a franchisee agreement is just like a marriage. Scott and host of #ThePlaybook, David Meltzer, share their thoughts on topics such as the brand’s goal to make a positive impact on everyone who walks into a store, how to land a “dream job” in sports, and what the Chicken Salad Chick team looks for in terms of capital requirements and real estate opportunities. The pair also talk about instilling a “team-first” mentality, as well as how to communicate and reinforce company values.

Transcript

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0:00.0	This is Dave Meltser with entrepreneur and I have another great entrepreneur, the CEO and President of Chicken Salad Chick, over a hundred franchises.
0:08.0	Scott Davenny, welcome to the playbook.
0:11.0	Thank you, having me.
0:12.0	Well, you know, there's so many different jobs in the world and
0:15.6	Franchising I think is a great way to be an entrepreneur you know it's a stepping stone
0:21.5	Start your own business with a proven model and
0:23.8	marketing support you know I can't think of it right away if you have a little bit of
0:28.1	capital to really learn business what's your typical you guys are fast-growing franchise what's your typical, you guys are fast-going franchise, what's your typical franchise
0:35.1	look like?
0:36.1	It's interesting, I agree with you completely.
0:39.0	If you go look at all the International Franchise Association statistics, it's the best way to start a business because you have the support, the brand, and everything that comes with it.
0:46.0	So it is a great calculated way to become an entrepreneur and own your own business.
0:50.0	Our franchisee is typically a little different than some.
0:52.8	So about half of our system is a husband wife or some male female combination.
0:57.6	It could be father-daughter, but typically it's a husband wife.
1:00.7	Is that because the founders were husband and wife? I think it's a lot of it. You hear the story of Kevin and
1:05.7	Stacy and you think I want to do something like that. We could be in business together, right? That's what you say to your
1:10.5	partner. So about half of our system is husband and wife, 25
1:13.9	percent is female only and then the other 25 percent is male only. So we have all
1:17.8	these ladies, we have some that were former pharmaceutical reps or medical device
1:21.7	sales people or nurses in the ER room and they are bought into what this is all about it
1:27.4	Take care of your people take care of the giving heart idea and so you're gonna take care of your team they're gonna go to go take care of the guests and love on them, and that's, you just need the personality and the willingness to take a little bit of risk and that's typically what you get.
	...

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