Welcome to Akanonjans Hackathon 2. If you were here for the first hackathon, you know,

basically what I did is I went through and about approximately 30 minutes gave you guys 10

amazing hacks that you could utilize for your business today now, which were pretty much

no cost and low cost ways that you could make money, save money, grow your business,

reach your target audience. We want to have a few things. So we're going to just dive right back

into that. So the hacks and the areas that I actually focused on last time was target marketing,

content creation, passive income, helping you to make your first sale, time savers,

getting help, creating digital products and ways for you to enhance your business and add value

to your business so you can get a bigger ticket price. Now I'm going to dive really into target

marketing and content creation with a tad bit of passive income. That's what we're really going

to focus on today. So now if you were in the one before, I noticed that you guys really liked

the bank system. This because I love the bank system. The bank system is basically a personality

science that pretty much categorizes people into four dominant personality traits and what this

allows you to do is really get to know who your customer is so that you can tailor your pitch to

your customer to their values, to their likes, to the things that they care about. Now most of you

guys who may be kind of familiar with something like this, maybe like this or Myers-Briggs, as you know,

they teach us how to identify our personality. But the truth is our customer does not give a

damn about our personality. We need to know about our customer. So that is what the bank system teaches

you. So I'm going to run through this really, really quickly for you guys if you were not here.

And the reason why we're going to run through it is because I want to teach you a new concept today

which is called brand archetype. And these are going to help you create and understand your brand's

persona now to connect you with your customer and to build your tribe. Because as you know now,

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