Okay, we also have the magician so the magician is into power. It's into transformation

It's into mysticism and magical and a perfect perfect brand to me is Disney

Disney is definitely represented for that kind of like magician brand

But magician brand also speaks to people who do transformation

So if you have a product that is centered around changing a person's life changing them physically or changing their mindset

Your brand is actually also a magician brand. Then we have the hero, right? We see this hero

We see this in like just about I'm gonna say 80% of all movies, right?

You have your actual pack movies and you have your hero. They're like honest or brave and that's definitely like that Nike

Just do it. You know what I mean? Well, there's a wheel. There's a way kind of a guy

Then you have the lover and the lover is all about intimacy, right?

intimacy kind of like that more feminine tone that sensual the empathy

They're the suzer, you know, so it'll be brands like Victoria's secret

Chanel, you know things like that that just really speak to that more emotional component

Then you have the gesture and these are you know that funny character. This is like your wheel feral kind of a guy

They're into fun fun loving playful optimistic. They don't really take themselves too seriously

One of the most transformative brands who has moved

Into the gesture space is old spice like you see their commercials where they're like fun

They're silly, you know things like that definitely M&M's, you know kinds of brands and then we have the every man

The every man is that kind of like he's just normal neighborhood neighbor guy

You know, he's the everyday guy right the everyday girl like you're just like me. I'm just like you

You know, just very just normal natural and dependable. I would even say and you get friendly humble authentic and I think

Ikea is a great idea of that every every man and also come things like home depot that would be a great idea

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