Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 14 May 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms? In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth. If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there. Key Highlights: How Matt turns one long-form video into 30+ pieces of content across platforms The structure behind his organic content engine that brings in 12,000+ leads per month Why he avoids selling directly on social and what he does instead to convert cold traffic The systems and team setup that keep his business running while he travels the world How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy What a founder-led brand really is and why it’s the key to long-term growth We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts. This one’s not just about marketing and business. It’s about building a company that actually fits your life. Let’s dive in! ⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Do you have a funnel, but it's not converting?
0:02.1	The problem 99.9% of the time is that your funnel is good, but you suck at selling.
0:07.1	If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
0:18.2	This is the Russell Brunson Show.
0:21.6	What's up, everybody? Welcome back to the show today. I'm excited. I got a guest who flew here all the way from Bali through about 12 other places. He's a world traveler. It does a lot of really cool things. Someone I've been watching online now for the last couple of years. We've been talking and finally had a chance to meet each other in
0:37.5	person like 10 minutes ago and he's here in Boisey in office and we're going to be talking about
0:40.8	some really cool things in his business his name's Matt Gray and thanks for coming to Boisey
0:44.8	man yeah thanks so much for having me great to be here so you're living in Bali but you've been
0:48.3	traveling in your world travelers we'll talk about But yeah, just curious the trip you're on right now, why you're
0:54.7	swinging by Boise. Yeah, so was, yeah, on a bit of a journey, twice a year we run different events
1:00.4	and experiences for Founder OS and we just ran one in Austin. And I figured, well, I'm in the country,
1:05.1	might as well make an epic trip out of it. So took my parents to Wyoming to Yellowstone and to Grand Teton for some hikes. And then,
1:11.9	yeah, we were talking and it was like, why not make the trip out to Boise? Yeah, no one comes
1:15.9	A couple connections later. You're in Boise even though it's next door and you make it happen.
1:19.2	Wyoming to Boise would be simple. Yeah, exactly. So yeah, no, it's great to be here. So for those people who don't know you like how did you get your start in this whole world? How long ago? So yeah, a little background. When I was 20, I started a technology boot camp in Canada,
1:33.4	the first of its kind where we trained full stack software engineers and then got them jobs at
1:37.9	tech companies like Shopify, Facebook, Google. And over the course of a few years, we trained
1:44.0	2000 software engineers engineers one month after
1:46.4	graduation. They'd go through these like three months of intensive training and we'd train
1:51.1	them up, get them jobs. 90% of them were getting jobs one month after graduating and did
1:55.9	really well. We ended up exiting the business to General Assembly. They bought us, you know, when they were coming north
2:01.7	to Canada. After that, I was like, okay, a lot of things were great about this business, but I hated
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