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The Russell Brunson Show

How to Turn Your Voice Into Revenue: Dr. Sonja’s Playbook | #Success - Ep. 34

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 12 May 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

What if your voice was the most valuable asset in your business? In this episode of The Russell Brunson Show, I sat down with Dr. Sonja Stribling, speaker, coach, Army veteran, and the powerhouse behind a $28 million brand built from a single outline and a willingness to say yes. In just the past three years, she has gone from speaking on borrowed stages to becoming the “General to Giants,” helping thousands of entrepreneurs build businesses by turning their story into their superpower. We unpacked how she transitioned from divorce coach to business mogul, how she closes millions from the stage, and the internal battles she had to conquer to unlock it all. This is all valuable insights you can take from her and apply directly to you and your business right now! Key Highlights: The mindset shift that helped her go from struggling coach to 8-figure business owner How a single $10K offer with no product changed the course of her career Why most people undervalue their superpower, especially when it feels “easy” Her five-part framework that includes speaking, books, coaching, and events How she helps others monetize their voice and build real brands, not just funnels The exact moment her imposter syndrome showed up and how she shut it down Her system for selling other people’s offers and making millions in commissions Why being great on stage is not optional if you want to scale What makes this game more than just a business… It’s a sport Whether you're just starting out or ready to step onto a stage and scale, Dr. Sonja brings the fire, the strategy, and the truth about what it really takes to grow something meaningful. Follow her on social @iamdrsonja or visit drsonjabrands.com to connect with her coaching programs, events, and training. ⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Amazon offers term time working to their employees, like Anton,

0:05.0

who's home to look after his daughters during their holidays.

0:10.0

Hello!

0:11.0

To him, this is the best sound in the world.

0:13.0

Daddy!

0:14.0

Actually, maybe that's the best sound of all now that's term time working offered at

0:24.1

amazon 10 weeks off guaranteed per year mix of paid holiday and unpaid time off conditions

0:29.5

apply it's the cinematic event of the year critics say incredible jaw-dropping action-packed

0:35.9

with savings you're talking about Thunderbolts?

0:38.2

No, Serge, is two-for-one cinema tickets from Compaise Market.

0:41.4

A wonderful offer.

0:43.0

So?

0:43.7

That you can use to see Marvel Studios Thunderbolts only in cinemas.

0:47.9

Woo-hoo! I'll get the popcorn.

0:49.6

Get two-for-one cinema tickets every Tuesday or Wednesday with Compares the Market.

0:53.4

Simples!

0:54.2

When you take out a qualifying product to compare the market.

0:56.3

One membership per year participating cinemas, two standard tickets only cheap as free.

0:59.3

T's and Cs apply.

1:00.3

Now, obviously, if you want to sell stuff online, you're going to need a good funnel.

1:03.7

But if you want a great funnel, then you're going to need to use ClickFunnels.

1:06.9

ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine to five and to launch their dream than any other company on earth.

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