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For everyone for being here to listen to learn next.

My name is Saki Buonassisi, the VP of Marketing at GTM Fund and Gtm Now.

GTM Fund is an early stage venture fund, backed by 350 go-to-market expert operators who have been there, done that,

if you will, to grow some of the greatest SaaS companies. GTM now is the media brand of GtM

fund, sharing insight and advice from that top 1% of operators, in addition to our viewpoints from working with over

a couple hundred portfolio companies.

And our media routes extend and far beyond even the fun back to sales hacker, which is a

brand our GP Max Ultriller founded.

Back in the day, he sold it to outreach in 2018. And then last year,

we actually reacquired it and rebranded it as GTM now. So I'm going to kick us off on this

stage day. Unfortunately, you're going to see a little bit more of me as I introduced our subsequent

speakers. You're going to hear from seven incredible speakers throughout the day, but we will get

started with building and growing a, or building a growth of flywheel versus an engine, an example

of product, media, and community. So in the next 20 minutes, I'm going to show you a flywheel

versus an engine, breakdown of an actual example, so our example, our use case, and three key benefits of building a flywheel.

Now, a growth engine requires continuous input to generate growth, much like fueling a car unless you drive electric. It works, but it

stops once you stop putting fuel in it. A growth flywheel, on the other hand, grows on its own

once it gains momentum, with different parts of the business reinforcing each other.

And so once it's set in motion, it has this compounding growth effect and a much more

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