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Yeah, today I'm going to be talking about LinkedIn ads.

So, quick context, you know, I've taken Paragon from pretty much a couple beta users to now

kind of mid-seven figures in ARR over the last three years.

And LinkedIn ads has been a huge piece of how we've gone there.

So I'll share my framework.

But for some context on me and my experience so far, pre-paragon, I was running kind of fractional growth for a couple C to series B startups, really helping them figure out, hey, how do we drive leads, right?

Whether that's due paid ads, whether that's due outbound email, we really understood and dove

into their products, their ICP to figure out where do we think the highest leverage experiments

should be run.

Now, at Paragon, you know, I've joined three years ago.

Since then, we've 30X or ARR.

Obviously, a small place to start, but still valuable to share.

And this year, so far, I've spent over a million dollars on LinkedIn ads.

So why are you all here?

Well, actually, before that, what is Paragon?

So Paragon, we're an embedded integration platform.

Essentially, developers at SaaS companies use Paragon to build

integrations with third-party apps like Salesforce, Slack,

task management tools, everybody needs integrations.

...