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The Proven Entrepreneur

Scaling Healthcare with Data, Empathy & Grit — Jason Bryll’s Entrepreneurial Journey

The Proven Entrepreneur

Don Williams

Entrepreneurship, Marketing, Careers, Business

51.3K Ratings

🗓️ 12 August 2025

⏱️ 28 minutes

🧾️ Download transcript

Summary

What does it take to build a thriving healthcare data analytics company from scratch—without investors, without a team, and without a fancy office?


In this powerful episode of The Proven Entrepreneur Show, host Don Williams sits down with Jason Bryll, founder and CEO of Parable Associates, to unpack the real story behind scaling a healthcare startup that’s now helping hundreds of providers streamline operations, improve cash flow, and expand access to care.


Jason’s journey didn’t begin with a business plan or a boardroom. It started in a closet-sized home office, armed with nothing but a laptop, a vision, and a deep empathy for the healthcare industry—an empathy rooted in his own experiences as a patient. From battling severe acne in childhood to undergoing LASIK surgery, Jason’s personal health challenges shaped his mission: to empower providers with better data so they can deliver better care.

But this episode isn’t just about data. It’s about resilience, relationships, and the real cost of growth.


Here’s what you’ll discover:

  • How Parable Associates helps MSOs (Managed Service Organizations) and DSOs (Dental Service Organizations) navigate the chaos of scaling with smart systems and healthcare-specific analytics
  • Why Jason believes entrepreneurship is not for everyone—and the brutal truths he’d tell his 21-year-old self
  • The moment he realized his company was selling services at a loss—and how that painful lesson transformed his leadership
  • How building systems like Asana-based project management saved his business from collapsing during rapid growth
  • Why relationships matter more than cold outreach—and how face-to-face networking beats 3,000 automated emails every time
  • Insights from legendary leaders like Herb Kelleher of Southwest Airlines, and how Jason applies those lessons to his own team culture
  • The importance of seeing employees not just as workers, but as families you’re responsible for


This episode is a masterclass in entrepreneurial strategy, healthcare innovation, and human-centered leadership. It’s packed with real-world insights for founders, executives, and anyone navigating the complex world of healthcare business.


Whether you're building a startup, scaling a service-based business, or just curious about how data can drive meaningful change in healthcare, this conversation will leave you inspired, informed, and ready to take action.


This podcast is perfect for Entrepreneurs, healthcare professionals, startup founders, business strategists, and anyone who believes in building with purpose.


Listen now and discover how one entrepreneur turned a closet office into a company that’s changing lives—one data point at a time.

Transcript

Click on a timestamp to play from that location

0:00.0

Are you an entrepreneur looking for more free time, more money, or just looking for that success blueprint?

0:11.6

The proven entrepreneur is the podcast for you.

0:14.6

Host Don Williams and his guests share real success stories from proven entrepreneurs.

0:19.7

Here's your host, Don Williams.

0:29.2

Don Williams here with today's episode of the Proven Entrepreneur Show.

0:35.1

My guest is sitting in Southwest Michigan. I'm sitting in North Texas. It's August. I'm guessing he is, his temperature is 20 degrees or 30 degrees better than mine. Very cool customer, Jason Brill with Parable Associates. Welcome to the show.

0:52.8

Don, great to meet you. Glad to be on the show.

0:55.0

And thank you so much.

0:56.5

And tell me, just to hurt my feelings a lot, what's the temperature? It's actually really nice right now. It's probably like 80 degrees. This is a perfect spot. But I will tell you what's nice about Michigan. I always say Michigan is the perfect summers because it's 80 during the day and then it's like 60, 65 at night, windows open, nice and cool.

0:57.3

It's perfect.

1:15.6

Yeah. We're going to open our windows again in November. It's hotter than, well, it's just hard. I'll just send out. Well, you guys hit in the deep freeze a couple years ago. I was all over the news. Yeah. So, hey,

1:28.6

you know, even in Dallas. The joke was that Michigan's weather got drunk and got lost down

1:35.4

here. And we wanted you to take it back. Yeah. Because we don't like it. And I'm originally

1:42.9

from Kansas, which kind of gets all four seasons.

1:46.3

I know winter.

1:47.8

But people that are born and raised here, they don't really know.

1:51.9

Oh, it's different.

1:52.9

They're really no winter.

1:53.9

You know, a couple days here, cold, a couple days, they're cold, but not like three months of cold to horrible cold.

2:01.6

Yeah.

2:03.6

Tell us, what do you do at Parable Associates?

2:06.3

What's Parable Associates do?

...

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