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Disruptors

Scaling From 6 to 7 Figures (13 Ways) [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 7 May 2021

⏱️ 35 minutes

🧾️ Download transcript

Summary

Listen in to this Bonus episode of TDE as Rob gives a mini-master class on scaling from 6 to 7 figures in business. He shares proven tips and strategies on what you can do to make that next leap!   KEY TAKEAWAYS Master one business/vertical and then grow out across your other ideas. Rob calls this cross-stream leverage. When you want to branch out and have multiple businesses try and choose ones that are related. If you have multiple businesses in multiple sectors you will be spread far too thin. Build a bigger database. Some people see this as old fashioned but email databases last, if social media platforms switch you off you still have your email database to rely on and that list is yours. Build your audience and distribution. The concept can be overwhelming but it’s about being clever, such as leveraging your time and repurposing your content. Have an ambassador or referral programme. This is free reach and marketing but it’s even more than that, you can offer extra value and resources to those who refer and build a community. If you master your emotions you master your business. When you are small you can certainly get away with more, especially how you react to things but as you get bigger this could be your downfall. There are endless ways to collaborate with others including interviews, joint ventures, speaking at events and so much more. Try not to spend your time and then have to re-spend it. If you are putting effort in then try and leverage it, for example instead of just doing a Facebook live, repurpose it and use it also as a podcast episode and shorten clips of it into youtube videos. Leverage and scale your initial effort. Having a rolling recruitment policy is a great way to scale up, it not only takes time to recruit but you should always been on the look-out for talent, it will help you grow. Hire smart people, give them all the resources they need, slightly too much work, all the training they need, career progression, feedback, education, give them projects and not tasks and let them crack on and don’t get in their way. That is the art of delegation. Multiple lead sources are key. If you only have one lead source then if anything happens you are completely stuck. Whether it is free, organic or paid for you need multiple ways of getting leads, if you aren’t make sales then that means you aren’t generating enough leads to begin with.   BEST MOMENTS “This is all about distribution, and audience and reach”   “When you lose your shit and you run a business it costs you money”   “If you want to go fast go alone, if you want to go far go together”   “Have a rolling recruitment policy”   “It’s much better to pay for talent…pay proper money get proper talent”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Hi, it's Ron Moore here and this is a mini master class on scaling from six to seven figures

0:08.2

in business.

0:10.3

Now I'm also simultaneously doing a podcast and I'm doing a Facebook live.

0:15.8

Woohoo, let's have this.

0:17.8

Right, I've got 13 strategies and tactics to share with you on scaling from six to seven

0:25.8

figures in business.

0:28.5

Let's do this.

0:29.8

At number one then is people tend to try and build multiple streams of income.

0:35.6

They tend to try and start three or five businesses in one go and they end up getting

0:41.6

nowhere across multiple businesses.

0:44.8

When in fact there is a model that works best and that is to master one vertical and to

0:50.7

then grow out across the other verticals through I call this cross stream leverage.

0:57.8

You could also call this cross pollination now it's a bit of a techie phrase but essentially

1:03.2

I'll give you an example because I think that's the best way.

1:06.8

In 2006 my business partner and I started sourcing properties employed in a property investing

1:14.5

company.

1:15.5

That was our main job.

1:17.3

Evenings and weekends we were sourcing properties to buy for ourselves.

1:21.3

Now these were quite cross pollinatorable so we were able to transmute skills from one

1:27.3

to the other.

1:28.8

We then ended up becoming full time sourcing properties for ourselves when we left the

1:35.0

employment and set up our own company and then once we bought some properties for ourselves

...

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