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Disruptors

Omni-Presence & Vast Audience Building (Tactical) [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 6 May 2021

⏱️ 18 minutes

🧾️ Download transcript

Summary

Social media has taken the world by storm and it is becoming increasingly challenging to be present on each platform, all of the time. Join Rob as he explains how you can create omnipresence on your platforms to help build your audience. Discover how to create your own social media funnel, the importance of collaborations with other influencers, and how to repurpose your content to create the illusion of omnipresence.   KEY TAKEAWAYS Omnipresence is the perception that you are everywhere and are working on your social media and content creation 24/7. When in fact, you are repurposing, leveraging content and time.   You need to have a social funnel. A social funnel is whereby  your social media platforms have a way to encourage your followers to your business ecosystems. Make sure your ‘About You’ is consistent on your social media channels for memorability and perception of omnipresence.   Joint ventures, collaborations and partnerships are a great way to build your audience. If you interview people with large followings for your podcast or go live on Instagram for a Q&A with someone, then you hit their audience and they hit yours. You get omnipresence with both audiences and you get a compounding of your audience.   Create a written blog to reach further audiences. The great thing about blogs is that they can become Facebook articles and  LinkedIn posts. You can then take this written format and repurpose it into podcast interviews and Facebook lives.   If you already have customers, you can reverse engineer where those customers came from. You then do content for those platforms as well as adverts which will help attract even more customers. By doing this you are building momentum and compounding audiences.   BEST MOMENTS “There is a perception that you are everywhere, when actually you are being smart with your time.” “The bigger the guest, the more you get to engage with their audience and you will bring their audience over to you.” “I take one piece of content, and I repurpose it into 5, 10 or 20 pieces of further content.”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Omnipresence and vast audience building, going to share with you in this episode practical

0:08.0

and tactical and vast ways to build a vast audience and gain Omnipresence.

0:14.8

So what is Omnipresence? Omnipresence is the perception that you are everywhere, that

0:19.9

you are working 247 365 on social media and content creation. When in fact you're leveraging

0:27.6

repurposing your leveraging your time, your leveraging content, your leveraging social

0:32.5

media channels, your leveraging outsources. So there's the perception that you're everywhere,

0:39.8

but actually you're being smart with your time. So I've got at least 2000, that's 24

0:46.2

for my American friends, different tactics. Maybe this will be a two-part let's get straight

0:51.1

into it. So the first way to build vast audience and Omnipresence is to build up your favorite

0:56.6

channel, could be Facebook Lives, could be a podcast, could be TikTok, could be Reels,

1:01.1

could be Clubhouse, and you build your following and content on that channel, because it's

1:06.1

your favorite channel, there's the least amount of friction, and then you use that content

1:10.2

and that channel to grow your other channels either through content repurposing or cross

1:16.3

pollination across social media channels, which I will come to in a moment. The second

1:21.8

thing you need is you need a sexy giveaway. So if you have a sexy PDF, video course,

1:26.6

some kind of mini course, a sexy giveaway that speaks to your ideal client, the people

1:31.9

want and they'll exchange their email address to easily and gratefully, then you are going

1:38.2

to be able to use certain social media channels to build other channels. Use your email

1:43.5

database to build your social media channels, and use your social media channels to build

1:46.9

your email database. Why would you want to build your email database? When some people

1:50.5

say, oh, it's dead, it's so 95. Because you could get Donald Trump, you could get

1:56.8

the platform, you could have your reach throttled on various channels. You remember those

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