Welcome to Entrepreneur's Playbook. Have I got a treat for you? It's about the founder and creator of Flavis City

and the Bobby approved app. He's an incredible entrepreneur. Bobby Parrish is joining us today

on the Playbook. Welcome, Bobby. Thank you, David. Thank you for having me. Well, you've had such

great success, but success today doesn't

last unless we're constantly expanding. Uh, and that expansion has to be aligned with what's doing

well, what's stable and we think is going to be doing well in the future. And we just don't have

to time anymore to think about what's doing well in the future because of the extraordinary speed in which things change.

You guys have just launched another division.

And this cafe division allows the same healthy, sustainable solutions to be distributed.

But now at cafe with the cafe division. Why did you choose

a cafe division when you had so many different options and opportunities for Flav City?

Yeah, I think like all good decisions I've made throughout my career, it kind of comes from the

community. So you mentioned earlier moving fast. Before we started moving fast,

we moved and I moved very slow. So I got into the YouTube creator game in 2012,

and I did not do it to start a CPG business. I did not do it to eventually switch career paths

and become full-time content creator. I did it because it was my passion. I've always been

into cooking and food.

I have fond memories of cooking with my mom in the kitchen as a childhood. And because it started

as a passion project, and I was not looking for any kind of key performance indicators out of

the get-go. I didn't care about revenue or subscribers. I was able to do it at a pace

where I can really understand what it meant to create content that reaches a lot of people.

And the most important thing, build a community. The community to me is everything. So over the 13 years of creating content, the community has dictated the best content to make because

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