Scale Beyond Self-Employment with Matt Stafford | Episode 326

Real Business Owners

Trevor Cowley

Business

5 • 704 Ratings

🗓️ 26 August 2025

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Trevor Cowley sits down with Matt Strafford, a serial entrepreneur who went from pouring concrete and building sea walls to crushing it in e-commerce and scaling collision repair shops. Matt’s story is packed with lessons on building real businesses that can survive without you, turning setbacks into springboards, and using data to unlock millions in growth.If you’ve ever wondered how to scale beyond self-employment, create true wealth, or think bigger than the business you’re in, this conversation will hit hard.

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Transcript

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0:00.0	Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.
0:07.0	Every level that you hit, there's a lot of things that suck that you just won't want to do.
0:11.6	What you're capable of is on the other side I don't feel like it.
0:15.5	And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.
0:23.9	Welcome back to another episode of real business owners with myself, Trevor Cowley.
0:28.0	Today we have an absolutely incredible guest, Matthew Stafford.
0:31.5	He's done massive things in different industries.
0:34.8	He's grown a landscaping business, exited that, a concrete business,
0:39.6	big, big concrete business, scaled that, exited it, been in the t-shirt business, did $15 million
0:46.6	in sales in a t-shirt business. He helps other e-commerce stores optimize their business,
0:53.0	and there's some cool things that that we unpack in today's
0:57.0	episode so I'm excited for you guys to listen and hopefully you guys enjoyed just as much as I enjoyed
1:03.0	recording it. I posted about my book the day that it came out and haven't said a word since.
1:08.7	Dude, I've like I read a, and it is a really good book.
1:12.7	Like, I've probably sold 100 copies for you.
1:15.4	Like, like, I love it.
1:17.7	Like, it's literally since January, like, this kicked me right in the teeth,
1:22.9	and I'm like, yeah, I can't.
1:25.0	I was pushing myself, but I wasn't, you know, until I thought you were. Right. Right. And then you, the whole point of the book is, is for the book to be a mirror. Yeah. To where you can ask yourself the right questions. Like, am I really? Which is really what it did. Honoring what I'm capable of.
1:49.2	You know, and when you ask that question more often than not, the answer is going to be,
1:50.4	I'm not.
1:52.0	I'm not honoring what I.
	...

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