Make Crazy Your Ordinary | Episode 327
Real Business Owners
Trevor Cowley
5 • 704 Ratings
🗓️ 2 September 2025
⏱️ 21 minutes
🧾️ Download transcript
Summary
Most people live and die inside of average—average results, average habits, average standards. In this episode, Trevor Cowley breaks down how your perspective shapes everything: your business, your health, your money, and your life. If “crazy” is what everyone else calls it, that’s exactly the level you should aim for. Discipline, discomfort, and long-term perspective are the tools that separate the exceptional from the average.
If you are ready to level up personally and professionally, go to joinrbo.com
Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:24.4 | Welcome back to another episode of real business owners with myself, Trevor Cowley. |
| 0:29.1 | Guys, RBO Live, September 20th, it's near Salt Lake City, Utah. |
| 0:34.1 | If it's something that you're interested in attending attending just send me a DM and I'll make |
| 0:38.0 | sure to to hook you up and and reserve a spot for you so other than that if you're interested in |
| 0:44.1 | leveling up go to join rbo.com I'd love to chat about that as well. Today's episode guys is regarding perspective is regarding you know average thinking and |
| 0:59.4 | and average minds and average results and like if if we really look around like what's |
| 1:05.5 | creating the result that is average like average business results or average physique or, you know, an average |
| 1:13.7 | perspective. The fact is, is the information that you put yourself around, the people that you |
| 1:20.3 | surround yourself with has the ability to determine or adjust your perspective. If you're out there, |
| 1:26.8 | you know, we've already all heard the saying, and I'm not going to beat |
| 1:29.9 | a dead horse because you guys are familiar with, you're the average of the five people that |
| 1:33.9 | you surround yourself with. |
| 1:35.7 | The fact is, if you don't have other individuals to surround yourself with that's operating |
| 1:41.5 | at a high level, you have zero choice but to become the individual that's operating at a high level, you have zero choice but to become the individual |
| 1:45.7 | that's operating at a high level. I recorded a podcast, I think a year or two ago in regards |
| 1:52.0 | to setting the standard, creating a temperature that just burns at a whole different degree |
| 1:57.9 | versus those that you surround yourself with. If you look around your |
| 2:03.1 | environment and you can't identify the individual that is operating at a high standard, |
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