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Shift: A podcast about mobility

SBD Automotive’s Robert Fisher on why EV range anxiety might be overstated

Shift: A podcast about mobility

Automotive News

Business

4.831 Ratings

🗓️ 14 August 2023

⏱️ 32 minutes

🧾️ Download transcript

Summary

SBD Automotive’s domain principal for EV discusses to what extent vehicle owners view their brands as leaders in sustainability, why software is a stronger motivator for EV purchases in China, and how increasing awareness about the environmental costs of battery production might impact adoption.

Transcript

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0:00.0

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0:03.2

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0:05.6

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0:10.4

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0:16.3

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0:19.1

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0:25.0

Automotive to learn more.

0:27.0

Your success starts here.

0:28.0

Hello and

0:35.0

welcome to Shift a podcast about mobility. I'm Molly Boygan, tech and innovation reporter for Automotive News in for Pete Bigelow this week.

0:40.0

SPD Automotive, a global Automotive Technology Research Firm, recently conducted a survey of more than 1,600 consumers.

0:48.0

The firm learned some surprising things about EV ownership.

0:52.0

I recently caught up with Robert Fisher,

0:54.1

SBD Automotive's domain principle for electric vehicles. We talked about how

0:59.2

range anxiety might be overstated and how barriers to adoption vary by region.

1:05.0

Robert, thanks so much for joining us on the ship podcast.

1:08.0

Hi Molly, yeah, thank you very much for having me.

1:11.0

So just to start off, you know, you all just performed a survey about the

1:15.8

EV owner experience and I'm wondering if you can just kind of high level describe the content of the of the survey and your major takeaways.

1:25.0

Sure, that's a really good point.

1:28.0

Our recent survey highlighted some very interesting results and maybe just a quick bit of background.

1:34.1

We do a lot of surveys throughout the year and although we're not primarily a survey company,

...

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