SATHI - Affiliate marketing is broken, Yash Chavan built the fix

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 15 April 2026

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Returning guest Yash Chavan, Founder and CEO of SARAL, joins Ramon Vela to announce the launch of SATHI (mysathi.io) — a new affiliate marketing platform designed to eliminate the fraud, attribution failures, and operational chaos that quietly kill brand affiliate programs.

* The recruitment treadmill is real. Last-click attribution ignores every affiliate who nurtured and introduced customers — leaving top performers uncompensated and brands stuck constantly recruiting replacements.

* Multi-touch + cookie-less tracking. SATHI reveals the full customer journey across every affiliate touchpoint and tracks performance even on Safari, Brave, and ad-blocked browsers — future-proofed for a cookie-less world.

* AI-powered fraud detection. Click farms, self-referrals, leaked discount codes — SATHI's AI flags it all automatically, working alongside Shopify's fraud engine so brands can act in one click.

* Small but lethal programs win. SATHI is built for quality over quantity — rewarding top performers, running automated incentive challenges, and purging low performers with ease.

* A focused tool for every stage. Whether launching a first affiliate program or fixing a broken one, SATHI is the streamlined companion app brands need — without the full weight of an influencer platform.

Listen to this episode to hear why the affiliate marketing channel has so much untapped potential — and how SATHI is built to finally unlock it. Visit mysathi.io and use code RAMON for a free trial.

For more on SATHI, visit: https://www.mysathi.io/

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Today's Sponsors:

Saral - The Influencer OS: https://www.getsaral.com/demo

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcript

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0:00.0	How do you quantify when literally for some of our brands, 100 influencers post about them
0:06.2	every week.
0:07.9	If 100 people post about you, naturally there's going to be so much awareness in the market
0:13.2	that your Google ads are going to perform better.
0:16.1	Your Facebook ads are going to get clicked on more.
0:18.8	Your organic search traffic is going to increase,
0:21.8	but none of this impact is quantified because you're tracking influencers using last click
0:27.5	attribution, which is ancient, like it was invented in the 80s.
0:32.1	So we're treating a very modern channel that has a lot of potential using a performance lens from frankly the 1980s.
0:42.2	And that doesn't work.
0:43.6	And that's the problem we saw.
0:45.4	That's what we seek to solve with Sati, which has a bunch of functionality that combats this problem.
0:51.4	But that's the story.
1:04.3	Okay. combats this problem. But that's the story. Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:09.8	Like always, we have an amazing guest and brand
1:12.0	that we're going to feature on today's show.
1:13.7	But before we do, imagine 100 influencers
1:16.6	constantly talking about your brand.
1:19.0	Sounds great, right?
1:20.6	But getting there seems hard.
1:22.7	Not with Searle.
1:24.4	Soral is the all in one influencer platform that finds brand-aligned creators, automates outreach,
	...

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