Welcome back everybody to our podcast and today we're talking with Sarah Stapleton,

all about creativity and how we apply that in the life sciences and in clinical research and marketing.

Sarah, just so glad to have you on the program.

Thank you so much.

I'm excited to be here.

And you know, always interested.

And I'd like to just kick things off by saying if there was a project on your desk or on your desktop that really requires your creative

muscle, your creative attention today, what would that be?

So I have several clients on my plate right now.

I am just gearing up with a new client that is focused in drug discovery and drug development.

And you know, it's exciting for me because they haven't had a lot of marketing in the past.

They came on board with our team and we're really getting to build out this brand and imagery and all of these creative projects for them.

And so it's very exciting to get to go from the, you know, ground up from this exciting company and really build and flush out their marketing.

Yeah, a lot of people think that maybe life sciences and the word even clinical research says, Hey, it's just the facts.

Just put the facts out there.

Where does the marketing and creativity come in for you?

Yeah, so for us, there definitely is a lot of heavy science.

So it kind of depends on where you're at in that life cycle of life sciences.

So are you at the very beginning in chemistry and drug discovery or are you in clinical research where you're with patients.

And so there's a lot of opportunity for creative along the way.

So just because somebody is working in a lab doesn't mean that they don't like interesting topics and exciting graphics and video and engaging content.

People are people no matter what it is.

...