Sarah Kirshbaum Levy on the Value of Marketing

Masters in Business

Bloomberg

Business, Investing

4.4 • 2.2K Ratings

🗓️ 25 January 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bloomberg Radio host Barry Ritholtz speaks to Sarah Kirshbaum Levy, chief executive officer of Betterment LLC, an independent digital investment adviser with $40 billion in assets under management. Prior to joining Betterment, Levy was chief operating officer of Viacom Media Networks, where she oversaw global strategy, finance and operations. Previously, Levy served as COO at Nickelodeon, where she spearheaded Nickelodeon's entry into new segments, including consumer products, resorts, Broadway and theme parks, and subscription video on demand.

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Transcript

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0:00.0	For Brands, content is the customer experience.
0:03.0	It's how you interact, differentiate, and win.
0:06.0	Contentful's composable content platform
0:08.0	empowers digital teams to scale and launch campaigns quickly and efficiently.
0:12.0	Contentful, where content drives business moments. scale and launch campaigns quickly and efficiently.
0:12.8	Contentful, where content drives business momentum.
0:15.9	Get started at contentful.com.
0:20.2	When you get your news from Bloomberg,
0:22.0	you don't just get the story.
0:23.2	You get the story behind the story.
0:25.5	How your Evie's battery may not be as green as it seems.
0:29.1	Why a decrease in global birth rates could send countries scrambling to increase immigration.
0:34.8	You get context.
0:35.8	And context changes how you see things, how you change things, because context changes everything.
0:42.6	Go to Bloomberg.com to get context.
0:50.6	This is a
0:55.0	a master's in business with Barry Ritholz on Bloomberg Radio.
0:56.0	This week on the podcast, I have an extra special guest.
1:00.0	Sarah Kirschbaum Levy, CEO of Betterman, has a fascinating background in media, brand building, marketing, as well as finance.
1:10.0	She started out as an intern at Goldman Sachs. She had stints at Disney
1:16.2	before going on to be chief operating officer at Nickelodeon and then eventually
1:22.1	the Viacom Media Network.
	...

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