Sara Wilson- Founder of SW Projects

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 14 November 2018

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sara Wilson is a journalist, entrepreneur and digital strategist. She started her career in Media working for companies such as MTV, People, The Economist, Los Angeles Magazine and The Huffington Post. During her time at The Huffington Post, she managed several sections and pioneered concepts of social-first storytelling at scale. This is what led her to Facebook, where she spent nearly five years running lifestyle partnerships at Facebook and Instagram. During this time, she developed relationships with and helped grow, the brands of many of the most influential food, fashion, home, health, wellness and travel brands in the world. She even built Instagram's game-changing fashion vertical, which created the playbook for how to "win" a certain market on a social platform. These days, Sara is working on her new company, SW Projects. SW Projects crafts content strategies and unique creative ideas for brands and digital publishers. Because Sara has deep experience on both sides of the equation—journalist and platform—she knows how to help both brands and publishers deliver killer content, optimized for the ever-changing ecosystem of today’s content consumer. Today she is here to share some of the work she is doing at SW Projects, how to use storytelling to create a memorable digital brand, and strategies you can use to outsmart the Instagram algorithm.

Transcript

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0:00.0	Hello Girl Boss, this is your host, Sophia Amruso, founder and CEO of Girl Boss.
0:08.4	We have a great guest for you today.
0:09.7	She's the founder of SW Projects, Sarah Wilson.
0:13.3	Before we get to that, I want to tell you about the Girl Boss Rally.
0:16.9	It's coming up this weekend.
0:18.3	It's an incredible, incredible event.
0:20.0	You can learn more at Girl Boss Rally.com.
0:23.2	We're offering new ticket tears.
0:24.8	So if you're real last minute and you're based in New York,
0:27.4	you can get a $30 shopping ticket to come and browse over 20 amazing vendors.
0:32.2	There's vintage clothing, there's tarot readings, there's ear piercings, and again, go to
0:38.4	Girl Boss Rally.com and follow at Girl Boss Rally to learn more.
0:43.0	And if you want to join our future
0:45.0	and learn more about what Girl Boss is becoming in the future,
0:49.0	go to collective dot Girl Boss.com
0:51.0	and request early access for this incredible new platform that we're building and
0:56.0	remember if you like what you here on today's show go ahead rate review
0:59.0	subscribe until a friend we'll get to our chat with Sarah in just a second, but first I want to talk to you about talk space.
1:06.8	Talk space is an online therapy company that lets you message a licensed therapist from anywhere at any time. Oh my God, saving my friends from my
1:16.5	barages of texts when I really wish I could just text a therapist. I've been using talk space and it is a life saver. It's really preserving my
1:27.1	friendship. So this means that you can improve your mental health, even if you've had trouble
1:31.5	making time for it in the past because it's so hard to drive
	...

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