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Scouting for Growth

Sara Simeone: NoCodeLab Vibe Coding or Launching AI Startups with No-Code

Scouting for Growth

Sabine VdL

Business, Entrepreneurship

51.8K Ratings

🗓️ 30 April 2025

⏱️ 64 minutes

🧾️ Download transcript

Summary

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Sara Simeone, an award-winning entrepreneur behind NoCodeLab.ai, the First Vibe Coding Launchpad that helps non-technical dreamers ship AI-powered products in just five weeks—no keyboard sorcery required.

Whether you’re a Gen Z founder sketching ideas on a dorm whiteboard, an investor scouting the next scalable platform, or a corporate leader hunting for fresh growth engines, Sara’s story is your front-row seat to how Vibe Coding is about to change the way we build.

KEY TAKEAWAYS

  • Vibe coding is defined as creating something using your natural language and vibe with the code to try to understand how the product in front of you is changing as you add more prompts/features. It’s an evolution of the drag-and-drop of no-code platforms but allows you to express yourself in a clear, specific and tangible way to translate visions into products.
  • When I stepped into the startup founder world, I realised that there was a very big problem: There are a lot of subject matter experts who had a lot of dreams, but they couldn’t make these into tangible products. A lot of accelerator programmes only teach you how to launch a product rather than create one because they take for granted that you have a technical co-founder or you can create it yourself, this excludes non-technical founders from a big portion of the entrepreneurial world. Founders don’t need to become techies, but they need a new process to make tch work for them. That’s when I realised AI can help.
  • My goal is to give non-technical founders the creative freedom to move fast but with the discipline of the corporate world. We guide them to develop something new, that wouldn’t have been able to have been developed before. It’s now possible to create, realise and build that idea, it’s a mindset shift where we can become our own CPOs, CEOs, CMO, COOs, etc, we just need the right community around us.
  • I want founders to be aware that they can solve their own problems and they can build something in plain English. When you’re building something, ask yourself who are the customers? What do they need? How much am I going to charge for this? Once there you can start generating technical foundations and product requirements – front/back end, database, APIs, etc in order to create that product.

BEST MOMENTS

‘Vibe coding was coined in 2025, so it’s brand new, but I’d been doing it before the term was created.’

‘AI gives us a lot of tools but we need to know how to use them.’

‘The beauty of AI platforms is that if you see that something is going wrong you can question the code, understand what’s wrong and ask the AI to fix it for you.’

‘With vibe coding and NoCodeLab you can build your ideas in days, weeks, or months depending on your technical expertise or background.’

ABOUT THE GUEST

Sara Simeone is a multi-award-winning entrepreneur and product strategist who has spent the past two decades turning frontier technologies into real-world growth engines. Today she wears several cutting-edge hats: Founder of NoCodeLab.ai, the first vibe-driven coding accelerator for non-technical founders; CEO & Co-founder of Niftyz.io, the Web3 token-factory that lets brands transform data and IP into tradable digital assets; and lecturer in Blockchain For Business at the MedieInstitutet in Sweden. 

ABOUT THE HOST

Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hi everyone and welcome.

0:18.0

Today on Scouting for Growth, we are meeting a founder whose career feels like

0:23.1

it was custom-built for the moment we are living in today, a moment where every ambitious

0:30.0

idea is colliding with AI, Web3, and the No-Code movement. Sarah Sarah Simonis the award-winning entrepreneur

0:39.1

behind NoCodeLab.aI.

0:42.0

The first vibe-coding launchpad

0:44.6

that helps non-technical dreamers

0:47.1

ship AI-powered products in just five weeks.

0:51.3

No keyboard sorcery required.

0:58.2

You may remember, Sarah, from my discussion on niftys.io,

1:06.2

where she is also the CEO and one of the co-founders. She used this platform to show global brands how to turn data and IP into tokenized revenue-ready assets. Before building startups,

1:13.6

Sars tiered digital strategy for AV-weights like WPP, Datsu, Vista Print and ORI Flame,

1:23.6

proving she could juggle Fortune 500 expectations and startup speed in the same breath.

1:31.1

Her work has landed her on Computer Weekly's top 100 women in tech, the top woman in

1:37.8

crypto list, and even earned a Best NFT project award at Davos.

1:44.9

So whether you are a Gen Z founder sketching ideas on a dorm whiteboard, an investor

1:51.7

scouting for the next killable platform, or a corporate leader hunting for fresh growth

1:58.1

and genes, sorry, is your front row seat to how a vibe coding is about to change the way we built.

2:07.1

Grab your coffee, cure up your curiosity.

2:10.8

Let's dive into the vibes with Saha Simony.

2:14.6

Welcome again, Saha, to the Scouting for Growth podcast.

2:25.3

Hi, Sarah. So good to have your on Scouting for Growth again. So welcome. Thank you, Sabine. Thank you. So,

...

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