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Scouting for Growth

Ivan and Olha Pylypchuk: Unlocking the Power of Agentic AI

Scouting for Growth

Sabine VanderLinden

Business:entrepreneurship, Business, Entrepreneurship, Technology

4.8 • 35 Ratings

🗓️ 23 April 2025

⏱️ 53 minutes

🧾️ Download transcript

Summary

On this episode of Scouting For Growth, Sabine VdL speaks with Ivan Pylypchuk, CEO of Softblues, and Olha Pylypchuk, the company’s COO, to unpack what many leaders are sensing but struggling to operationalise: Agentic AI isn’t a feature upgrade. It’s a new operating model. Together, they explore what agentic AI really is, why multi-agent systems are poised to disrupt traditional business processes, and what it takes to deploy AI agents that teams actually trust and use. Agentic AI: from “single task” to autonomous execution Ivan breaks down the difference clearly. Traditional AI systems typically handle one narrow task: image recognition, classification, or content generation. Agentic AI goes further. It can manage multi-step decision-making, coordinate actions, and operate with higher autonomy—especially when designed as controlled multi-agent systems, where each agent has a defined role and guardrails. In other words: not just intelligence… agency. The real blocker isn’t AI — it’s data fragmentation Softblues sees one challenge again and again: companies have valuable data spread across disconnected systems—CRMs, email, customer databases, business tools. And when those systems don’t talk to each other, AI can’t deliver reliable outcomes. Their message is simple: for AI to work, data must be collected neatly, accurately, and integrated across the organisation. Without that foundation, even the best model will produce weak results. The hidden issue: companies often don’t understand their own workflows One of the most striking insights from Ivan and Olha is that many organisations don’t actually know how work gets done day-to-day. When they observe real processes, they often find missing steps, informal workarounds, and operational blind spots—details leadership didn’t realise existed. That matters because implementing AI on top of an unclear process can lead to wasted investment later. Softblues addresses this by spending serious time mapping workflows from Point A to Point B, then enhancing them with AI rather than forcing automation into chaos. Adoption wins or loses everything Ivan and Olha emphasise that even a “perfect” AI solution fails if teams don’t use it. That’s why they focus on: simple interfaces recommendations explained in plain language and explainability that builds trust quickly Agentic AI only scales when humans feel confident in what it’s doing—and why. Start small. Prove value. Then scale. Their deployment philosophy is practical: start with a small part of the project where AI can show fast results. Once value is proven, scale confidently. It’s how organisations move from experimentation to transformation without breaking operations—or trust. Real outcomes: speed + quality Softblues shares measurable impact from their solutions, including: reducing time-to-hire by 60% increasing quality of hires by 40% The bigger payoff, though, is strategic: freeing teams from data wrangling so they can focus on higher-value work that moves the business forward. Why this episode matters For enterprise leaders in insurance and financial services, this episode is a blueprint for agentic AI adoption that’s grounded in reality: agentic AI thrives in controlled multi-agent systems data integration is non-negotiable workflow clarity comes before automation trust and usability drive adoption small wins create scalable momentum Because the future of work won’t be shaped by AI that’s impressive in demos. It will be shaped by AI agents that quietly make organisations faster, smarter, and more strategic—every single day.

Transcript

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0:00.0

Welcome to another exciting episode of the Scouting for Growth podcast.

0:20.4

I'm your host, Sabine Van der Linden, and today we are diving into the cutting-edge world of

0:27.2

Asian DKII, a rapidly emerging field that is revolutionizing the way businesses operate,

0:34.5

innovate, and deliver value.

0:36.7

Let's start with some fascinating statistics.

0:39.3

According to recent research, the global AI agent market is projected to hit over $22 billion by 2030.

0:50.3

With corporate adoption of AI agents growing at an annual rate of 34%.

0:57.1

Why?

0:58.5

Because these intelligent systems are enabling businesses to automate complex workflows,

1:06.0

improve customer engagement and unlock entirely new opportunities for growth.

1:11.6

In fact, over 60% of organizations believe that AI agents will become a core part of their business strategy within the next five years.

1:22.6

To help us unpack the transformative potential of agentic AI, I'm thrilled to welcome two

1:30.3

incredible guests to the podcast. Ivan Pilipchak, the CEO of Soft Blues, and Ola, Pilipchak, the

1:39.8

company's C.O. Ivan is a seasoned AI solution architect with over 15 years of experience in designing

1:47.3

and implementing multi-agent AI systems.

1:50.7

He leads soft blues in transforming complex business challenges into intelligent solutions,

1:57.5

creating tailored AI architectures across industries such as real estate, finance, e-commerce and even knowledge management.

2:05.6

Joining in is Holla, co-founder and CEO of Soft Blues with 14 years of experience in the tech industry.

2:14.6

Ola is a powerhouse in scaling tech ventures,

2:18.3

having grown and sold primers before co-founding soft blues.

2:23.3

She has built and managed high-performing teams,

2:27.3

recruiting over 500 skilled professionals

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