Sandy Rogers: The Nature Of Loyalty

FranklinCovey On Leadership

FranklinCovey

Business, Management

4.6 • 215 Ratings

🗓️ 23 June 2020

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join bestselling author and FranklinCovey’s Loyalty Thought Leader, Sandy Rogers, as he talks about what earning customer loyalty should look like and gives front-line leaders permission to earn loyalty in unique and practical ways. Show Loyalty to Earn Loyalty: Reframe the way you approach customer loyalty with this effective paradigm shift. Change your focus from earning loyalty to showing loyalty for immediate and sustainable results. Surprise With Unexpected Extras: Engage your team and brainstorm your way to increased customer loyalty with this tool.

Transcript

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0:00.0	Hello and welcome back to Franklin Covey's on leadership series.
0:14.2	My name is Scott Miller and I serve as your weekly host and interviewer each week.
0:18.6	Today I'm delighted to be joined by Franklin Covey's thought leader on our practice around customer loyalty and the lead
0:26.7	author of one of our recent Wall Street Journal best-selling books, Leading Loyalty, Cr cracking the code to customer devotion.
0:34.6	Sandy Rogers joining us from Florida, welcome to On Leadership.
0:39.4	Thank you, Scott.
0:40.4	I'm glad to be here.
0:41.8	Sandy, great to see you. We like to have you in the studio when you're
0:43.0	and glad to be here.
0:44.8	Sandy, great to see you.
0:45.8	We like to have you in the studio when you're here at headquarters,
0:45.9	where you are often working with our CEO and myself
0:49.2	and others on building our customer loyalty business
0:52.1	with our clients.
0:52.8	Today you are safely quarantining with your wife.
0:55.9	This interview is airing in early May.
0:58.1	We're all kind of just barely kind of coming out.
1:00.8	So we hope you and your family are safe. again thank you for taking the next 30 minutes with us to talk about some of the insights that you've learned on your journey around customer loyalty.
1:10.0	Sandy before we get into some of the questions, you've been a guest on the program before.
1:14.8	We've brought you back because the topic is never been more relevant, right?
1:19.2	Earning, re-earning, customer loyalty, our own employees loyalty.
1:23.2	Talk a bit about your journey and why you and your co-authors,
	...

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