Sandra Oh Lin: Founder and CEO of KiwiCo

Second Life

Who What Wear

Careers, Business, Personal Journals, Society & Culture, Fashion & Beauty, Arts

4.8 • 3K Ratings

🗓️ 4 March 2024

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sandra Oh Lin is the founder and CEO of KiwiCo, the company that’s helping millions of children develop creativity and problem-solving skills through art- and STEM-based activities. Remembering how much she loved participating in hands-on projects with her mom when she was a child, Lin sought to inspire that same sense of innovation and “creative confidence” in her own kids. Soon, other parents began asking about the activities she was creating for her children’s playdates, and she realized that she wasn’t the only parent wanting to provide fun, educational experiences for her kids. With her engineering and business degrees, alongside her experience at major companies like eBay, Procter & Gamble, and PayPal, Lin started KiwiCo out of her garage. Over the last decade, she has scaled the company to include more than 1500 products, sent out 50 million shipments of KiwiCo products, and developed partnerships with over 400 educational organizations.

Transcript

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0:00.0	Hi everyone I'm Hillary Kerr, the co-founder and chief content officer of who
0:10.3	what wear and this is Second Life, a podcast, spotlighting women who have truly inspiring careers.
0:18.0	We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears
0:24.3	and what happens when they embark on their second life. Today on the show I'm speaking
0:29.5	with the founder and CEO of KiwiCo, Sandra O Lynn. In 2011, Sandra launched KiwiCo, a company that
0:39.2	delivers fun educational activities for kids right to your door.
0:44.4	In raising her own children, Sandra knew that she wanted to empower them to create and problem
0:49.3	solve from a young age.
0:51.4	So she began developing hands-on DIY projects for playtime.
0:55.4	Soon other parents took notice and it dawned on her that she wasn't the only parent
1:01.4	wanting to equip her children with enriching projects.
1:05.2	After recognizing the demand for a product in the space, Sandra made the decision to leave her job
1:10.9	as general manager at eBay where she was running their $2 billion a year fashion business.
1:18.0	With her background in chemical engineering, a degree from Harvard Business School,
1:22.1	and years of experience at companies
1:24.7	like PayPal and Procter and Gamble, Sandra set out to grow Kiwico and that she did.
1:30.9	Today the company has done over 50 million shipments, has worldwide
1:37.3	distribution and offers over 1500 products including subscription lines
1:42.3	for kids of all ages.
1:45.0	Sandra's story is both heartwarming and inspiring and I can't wait for you to hear from her today.
1:52.1	Now on Second Life, it's Sandra O Lynn. So we like to start
2:00.5	at the beginning on this podcast.
	...

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