4.7 • 3K Ratings
🗓️ 4 August 2025
⏱️ 58 minutes
🔗️ Recording | iTunes | RSS
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Samina Virk is the U.S. CEO and chief marketing officer of Vestiaire Collective, a global luxury resale platform. As a young girl, Samina loved fashion. She grew up making her clothes, thinking she might break into the industry on the creative side. Instead, she started her career in tech, working in e-commerce during the dot-com boom. She eventually went back to school to study business in hopes of merging her love for fashion with her tech experience. She joined Target’s MBA merchandising program before scoring a full-time job on the company’s marketing team. It was there where she dipped her toes into retail, overseeing Target’s designer collaborations before taking an interest in the resale market. Samina followed her curiosity to eBay, where she launched the platform’s new fashion vertical team, before she ended up at Vestiaire Collective. She helped launch the Paris-based brand in the U.S. market before going on to serve as the U.S. president and global chief marketing officer at Threads, a social-first styling service. She then realized her time at Vestiaire Collective wasn’t over and decided to return—this time as North American CEO and CMO.
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0:00.0 | Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
0:18.7 | We're talking about their work journeys, what they've learned from the |
0:21.6 | process of setting aside their doubts or fears, and what happens when they embark on their |
0:26.8 | second life. Today on the show, I'm sitting with the U.S. CEO and chief marketing officer |
0:32.5 | of Vestiere Collective, Samina Verk. Before she was an authority in luxury resale, Samina was a young girl |
0:40.6 | who just loved fashion. She spent her childhood learning how to make her own clothes, but realized when |
0:46.3 | she got older that her strengths didn't necessarily lie in the creative side of fashion. Instead, |
0:52.6 | she started her career in tech, gaining crucial e-commerce experience at |
0:56.8 | digital agencies during the dot-com boom. After several years in the workforce, Samina decided to go |
1:02.9 | back to school and get her MBA in hopes that it would help merge her love of fashion with her tech |
1:08.4 | experience. During grad school, she joined Target's MBA merchandising |
1:13.0 | program, which she then turned into a full-time gig on Target's marketing team after graduation. |
1:19.4 | She found joy in overseeing Target's designer collaborations and giving newer designers |
1:24.7 | resources they might not otherwise have. |
1:32.3 | After dipping a toe into retail, Samina became enamored by the resale market and decided to make the move to eBay, where she launched their fashion vertical team in 2011. |
1:38.8 | This love of resale ultimately led her to the Paris-based Global Luxury Resale Platform, |
1:44.1 | Vestiere Collective, |
1:45.3 | where she was responsible for launching the brand in the U.S. market. |
1:49.2 | After putting operations in place to sustain what she had built, |
1:53.1 | Samina left Vestier Collective to become the global CMO at Threadstiling. |
1:58.4 | However, in 2023, Samina decided to return to Vestager Collective, this time as |
2:04.1 | the North American CEO and chief marketing officer. Samina is so dynamic as you might have guessed |
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