Samantha Abrams - Co-Founder of Emmy's Organics On Creating An Industry Leading Product, Staying True To Your Brand And Working With Your Life Partner

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 20 January 2020

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

#8: In this episode, I sit down with the Co-Founder and Head of Marketing of Emmy’s Organics, Samantha Abrams. Samantha and her life partner, Ian, founded the extremely delicious and popular CPG brand, Emmy’s, over a decade ago in Ithaca, NY. Samantha fills us in on the back story of how they started their company and growing it to the place it is today without taking outside capital, what it is like working with your significant other and so much more about growing a nationwide brand from the bottom. We also briefly touch on the raw food diet, which actually inspired their delicious cookies. For more from Samantha follow @samantharabrams_, @emmysorganics and check out www.emmysorganics.com For more from me, follow along @rachLmansfield and pre-order my cookbook, Just the Good Stuff coming out in ONE MONTH! Thank you Primally Pure for sponsoring this episode! Their NEW facial masks are an absolute game changer and really all of their non-toxic skincare products. The new plumping mask is a personal go-to as is the blue tansy deodorant and cocoa lip balm. Code RACHL for 10% off your orders.

Transcript

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0:00.0	Hey everyone, welcome back to Just the Good Stuff. I am your host, Rachel Mansfield. And you guys,
0:11.7	The Countdown is on. Just the Good Stuff, my first cookbook is coming out in just one month now.
0:20.4	And I announced over on Instagram last weekend, actually,
0:24.0	that there is an exciting bonus recipe pack for you guys. When I spoke to my publisher about
0:31.1	doing the bonus pack, I was a little apprehensive at first. I'm like, you know, I share so many
0:36.9	recipes on my blog and on
0:38.0	Instagram. There's so many recipes in the cookbook. Like, what could I possibly share more?
0:42.0	That would be exciting and it's extra special for you guys because that is always like my number one
0:47.9	priority. I want to share content that you're going to love and enjoy. And then that's where the
0:52.9	idea came to me of making recipes
0:55.7	for one. A lot of us are cooking just for ourselves. I am not doing that anymore now that we have
1:02.6	Ezra and when I obviously married Jordan, started living with him, you know, I'm making food for
1:08.2	Ezra and Jordan and myself. But I love that this
1:12.6	bonus pack has a breakfast recipe, lunch, snack, dinner, and dessert, and all of the recipes in there.
1:20.1	Or for just one person, there's edible cookie dough, which is truly insane. Caramelized banana Sunday. one of my absolute favorites i also share a two
1:32.5	minute paleo everything bagel english muffin it is chewed i for and these like fluffy pancakes
1:40.2	that are not going to lie better than bisquick So that promo is going to be going on from now
1:46.4	until pre-order. And pre-order itself is just so really, it's just so important for authors. It really
1:53.6	helps increase the number of stores of who's going to carry the book. It also counts towards
1:59.2	the first week of sales that the book
2:01.5	is out. So pre-order is so, so key. And I really appreciate all of your support and spreading the
2:08.3	word about about the book. So pretty soon you guys will have in your hands. It is surreal. I'm
	...

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