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It's January 1986 at promptly 7.30 a.m. on a Saturday morning

68-year-old Sam Walton walks briskly to the front of an auditorium inside Wal-Mart's corporate headquarters in Bentonville, Arkansas

300 of Wal-Mart's top executives have gathered here for a mandatory weekly meeting to review the company's financial performance

The news is good. It's still Sam's mood is bad

He thinks some of Wal-Mart's top leaders are living too high on the hog

So as he kicks off this meeting, Sam sets out to make an example of one executive in particular

Good morning. I'd like to start this meeting with Bob sitting here in the front row. Morning, Bob

Morning, Sam. Got those sales reports you requested. Well, just hold off on those. I've got something else I'd like to talk about

Bob, do you know what kind of car I drive? Yeah, everyone in town knows you drive a red Ford pickup, Sam

It's pretty beat up. Yeah, that's my hunting truck, Bob

I load my bird dogs in the back when I go out to shoot coil and I drive that same truck to work every day

It's a 1979, but it's plenty good enough to get me where I'm going, but Bob

I saw you getting out of a car this morning. Looks like a brand new Cadillac. Is that right?

Yes, I just bought it yesterday. Well, that must have sent you back a pretty penny Bob

It wasn't cheap. No

And I'm sure you've got the money after all our stock is way up, right?

We've tripled revenues in the past few years right on the brink of catching up to came art and becoming the biggest discounter in the country

But see that's why I don't like your car, Bob

Sam, I'm sorry. I don't follow

Sam looks out over Bob's head and into the audience

Did you all know that a decade ago there were 100 discount chains operating in this country only two of them were Wal-Mart and came

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