In this episode of Boss Files, the man behind the beer, Sam Adams' beer, that is, Jim Cook.

He's the founder of the American Brewing Legend, who left his fancy consulting job to take a shot at brewing up his family recipe.

It is a deeply personal mission, one his father underestimated him on at first, but today

he is finishing his father's own dream.

I got to do something that my dad told me not to do because he didn't think I could make it,

but then I pulled it off and he got to be part of it.

Plus, why he says he's a terrible CEO and tells his employees to live by the FU rule.

Seriously, here's our interview, over a beer, of course, with Jim Cook.

I have to warn you that I'm boring when I'm sober, so Poppy, is it okay if I have a beer?

Go ahead and get drunk.

That'll make the interview more exciting.

Okay, I'm ready.

Okay.

For the record, he's the one drinking, not me.

Jim Cook, thank you so much for being here.

It's a pleasure having a beer with you.

It is a pleasure having a beer with you. It is a pleasure having a

beer with you, my friend. So to be clear for our listeners, making beer not exactly your

plan on how to make a living, right? This was not the plan. No, because I grew up as a son

of a brewmaster. In fact, I'm the sixth oldest son in a row to be a brewer.

But when my dad was a brewmaster, the beer industry in the United States was consolidating, and breweries were closing.

I think he told me when he got out of a brewmaster school in 1948, there were almost a thousand breweries in the U.S.

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