5 • 951 Ratings
🗓️ 26 April 2023
⏱️ 102 minutes
🧾️ Download transcript
Jason Voiovich is a sales and marketing professional, and author of "Marketer in Chief." He joins the show to discuss how advertisers see politics, and what policy wonks and electioneers do not.
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0:00.0 | Recently an independent research firm ran a taste test between Coke and Pepsi and the |
0:06.8 | taste more people chose was the taste of Coca-Cola. |
0:11.0 | Yes more people fall across the country when comparing Coke to Pepsi chose the taste of Coke as the better taste. |
0:18.0 | Let's look at it this way. We gave America a choice, and more people said coke is it. |
0:24.7 | It's a it it's a coke. |
0:28.0 | Coke is it. Hello and welcome to the political orphanage, a home for plucky misfits and problem solvers. |
0:43.0 | Often, with great ideas, but terrible marketing. |
0:48.0 | I'm your host, Andrew Heaton. |
0:50.0 | Have you ever had a really good plan? |
0:54.0 | A solution that you know would work. |
0:57.0 | But you can't get anybody on board. |
1:00.0 | You're sitting there in the office. |
1:01.0 | A helic of proofs and schematics before you which confirm |
1:05.6 | the efficacy of your proposal. |
1:08.7 | But the office goes with Marty's PowerPoint presentation anyway because it had a graphic of an exploding |
1:14.5 | penguin I think that pretty much describes all of my political positions I |
1:21.1 | suspect that this is because, and I'm perhaps flattering myself here, I approach politics like an |
1:29.6 | engineer, whereas successful politicians are coming out of the sales pool. |
1:36.0 | Engineers think in terms of systems, data, patterns, experiments, net benefits, practical |
1:41.6 | execution, salesman think in terms of connection, emotion, feeling, |
1:48.2 | identity, projection, aspiration. |
1:50.9 | Now the political orphanage has people from all over the political landscape, hence the name. |
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