are the kind of use case that we have, it only will really work well with

upper mid market and large enterprise.

So we're not a small business play at all.

You are listening to conversations with Nathan Latka, where I sit down and interview

the top SaaS founders, like Eric Wan from Zoom.

If you'd like to subscribe, go to gitlatka.com.

We've published thousands of these interviews, and if you want to sort through them quickly

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It's like a big Excel sheet

for all of these podcast interviews. Check it out right now at GitLatka.com. Hey, folks, my guest today

is Dr. Cindy Gordon. She's the CEO and founder of Sales Choice, an AI SaaS company for B2B Sales

and winner of the 2018 Digital Transformation Award for

AI Disruption. A former venture capitalist, Accenture Partners, Xerox GM, and Citibank VP. She's the

2017 Sarah Kirk Entrepreneur Year and Cato CEO Innovation winner and the 2017 Startup Canada Entrepreneurship

Award at both regional, Ontario and national levels. Dr. Cindy, are you ready to take us to the top?

Well, Nathan, with your leadership, I'm ready to go. All right. That's a heck of an intro.

You've won a lot of things. Let's see if that's translating into business success here.

What is sales choice doing? Is it a pure play SaaS business? It is a pureplace SaaS business. We mainly focus on analyzing Salesforce data sets to predict sales

forecast outcomes with trusted AI practices. Interesting. So does that mean your main growth

channel is the Salesforce app exchange where Salesforce installations add you on top?

Yeah. Yeah. We're only integrated with the app exchange at this point, although we have an open

...