Sackcloth & Ashes - The Heart of a Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 November 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the second part of this Feature, Bob Dalton, the Founder of Sackcloth & Ashes, talks about his company's mission. He’s very passionate about making a difference, and he’s glad that his brand allows him to help.

Their blankets are made of 100% recycled material from Florence, Italy. A local seamstress handmakes and hand-frays each blanket. They want to keep the brand authentic, so they never decided to take it to a large retailer and lose their authenticity.

Since they do everything in-house, they have complete flexibility to do whatever they want with each blanket.

They found out that two of their patterns appropriated Native American culture, and they discontinued both immediately. Bob sent a sizable donation to a Native American NGO and made a public apology about the blankets.

In part 2, we learn about the business side of their operation, the goal with each blanket and their decision to discontinue a blanket they learned was offending Native Americans.

Join us while Ramon Vela interviews Bob and listen to him, share the inside story.

For more on Sackcloth & Ashes, visit: https://sackclothandashes.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	Yeah, 100%.
0:22.8	I believe that change happens where you're at.
0:26.4	Change starts with you.
0:28.4	And so we can't be a brand that's promoting
0:30.5	and creating this perception of like,
0:32.6	you need to make a difference locally.
0:34.6	You need to be the one that changes,
0:36.8	you know, you need to change your
0:37.9	perception of homelessness. Change starts with you. That's our whole messaging. It's local.
0:43.1	Our message is local. And so if I'm constantly telling my team, if we're going to make a difference
0:48.4	out there, we have to make a difference right here. And what that means is that we need to lead an example of creating a culture
0:57.1	that we want to see reflected in the world. So no judgment, creating safe places for people to be able to share
1:05.0	where they're at certain issues. And so we meet as a team every six months as a company and we call them Sackcloth Sessions.
1:14.6	And I'll bring in different speakers and we'll break up into groups and we'll have conversations
1:19.6	and we'll get to talk about where we're at and we'll get to talk about different things that we're struggling with given the current climate of the culture at that time at large.
1:28.4	And allow people to sort through things in a non-judgment circles.
1:33.7	And I call them space for grace.
1:37.0	We need more spaces for grace more than ever.
1:44.0	Hey, don't forget to listen to part one of this amazing feature.
	...

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