Sackcloth & Ashes - A Business with a Mission

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 19 November 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the first part of this Feature, we interview Bob Dalton, the Founder of Sackcloth & Ashes. Sackcloth & Ashes is a unique blanket company that localizes the "buy 1, give 1" model and gives a blanket away to each customer's local homeless shelter with every sale.

He also uses his platform to highlight good things that are happening around the country to combat homelessness. Bob talks about the focus of making a high-quality blanket.

The blankets essentially sell themselves, and it’s his company’s job to tag an important mission onto the blanket and help people across the country. He markets the boxes the blankets come in as well. They can be filled with necessary items and taken to a local homeless shelter.

In Part 1, we hear how the company works, some of its decisions, and the early big break with Anthropologie.

Join us while Ramon Vela interviews Bob and listen to him, share the inside story.

For more on Sackcloth & Ashes, visit: https://sackclothandashes.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast,
0:12.0	and he's not your average host.
0:14.5	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	And so even though we are a product company and we sell product and we donate product,
0:26.4	we also love using our platform to highlight amazing people and organizations
0:31.0	that are actually doing something about the issue of homelessness.
0:34.4	So I like to think of our business as just a bridge builder. We love to build bridges
0:39.7	between the people that are purchasing our product and making a difference, which we call
0:44.0	contributors and the homeless shelters that we give to around the United States. And we really
0:50.2	made an emphasis on local. And so for every blanket that somebody buys, we donate a blanket
0:55.1	to your local homeless shelter. And before sackcloth and ashes, there was a lot of one-for-one
1:00.5	companies. But we were the first company to really take this model. And I believe still the only one
1:06.6	that's really localized it. So if you buy a blanket and you live in Austin, Texas, we're going to
1:12.3	send a second blanket to a homeless shelter in Austin. If you live in Nashville and you buy a blanket,
1:17.8	we're going to send a blanket to a homeless shelter in Nashville. And I really wanted to, because
1:22.7	homelessness is such a huge problem here in the United States and in every major city.
1:29.3	I thought it would be really interesting to create that one-for-one model and evolve it to really focusing and being local.
1:37.3	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand. As always, I've
1:46.9	got an amazing founder and brand that we're going to feature today. But before I do, let me tell
1:52.6	you a little something about my partner retention science. Now, most customers' relationships
1:57.6	and when your email workflows do. So why not skip the same boring linear
2:02.1	workflow and campaigns that 99.9% of all email marketing software forces you to use. Instead,
	...

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