Fresh Pawz - Getting Your Pawz in the Door

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 18 November 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this second part of this Feature, we continue the conversation with Christopher Cargnoni, Founder of Fresh Pawz. He starts this part by diving into why his brand works. He notes that fashion is a way to tell an outsider who you are, and the same should be true with your dog.

Christopher explains that he is always rolling out new styles so everyone can find the right look for their dog. He mentions how hard it is to get into a retailer with his idea, especially the bigger guys. Even so, you can find their pet clothes in giant retailers like Nordstrom, Macy’s, and Target. His previous life in Michigan didn’t have enough to offer him, which is why he needed to make the big move to L.A.

In part 2, we hear about the retail struggles, an in-depth view of why Fresh Pawz works so well, and more information about why Christopher moved to L.A.

Join us while Ramon Vela interviews Christopher in this episode and listen to him share the inside story.

For more on Fresh Pawz, visit: https://www.freshpawz.com/

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Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.4	I don't, I would stay away from anything that's going after a more mass market.
0:27.3	It's just too difficult for me to break through with.
0:29.5	So for my consulting and my side hustle, I wouldn't, I like to focus on very, very niche
0:36.5	categories with very, very niche target
0:40.0	audiences. Because therefore, then it's a lot easier for you to find a lane. If you're going so wide,
0:47.9	you know, the lanes are just traffic everywhere, you know. So it's very, it's very important
0:53.0	to get it really downpad. But also it's very important to be passionate about it.
0:56.0	Because I, over my years, again, I've always wanted to do my own thing.
1:00.0	I was going to open up a clothing store.
1:02.0	I was going to do this. I was going to get that.
1:04.0	And what's the idea I had it?
1:06.0	And then it just died down because it really wasn't my passion.
1:11.2	When I had this idea, I've had family dogs my entire life.
1:14.1	So I've never lived a day without a dog in my life.
1:17.9	So once I had the dog idea, and then on top of that is my passion of brand building,
1:22.9	I put the two together and I never stopped.
1:25.6	Even through the hardships, even through the difficulties, I never
1:28.2	stop because I'm extremely passionate about it and I'm extremely excited to do it every day. I wake
1:33.7	up and I'm ready to go every day. So I think it's also very important to be passionate about
	...

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