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Perpetual Traffic

How We Slashed nCAC $44 to $25 in 10 Days with Meta Andromeda

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8849 Ratings

🗓️ 18 November 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

John Moran joins us this week as we unpack how the Andromeda model is reshaping media buying, why creative diversification is no longer optional, and how three rapid rounds of creative iterations dropped CPA from $44 to $25 in just 10 days. We walk you through the exact playbook we used to achieve these results. 

If you’ve ever paused an ad because it “spent too much,” or you’re still clinging to last-click thinking, John’s proven strategy will change how you build campaigns. We break down what’s working right now and why creative is the new lever that drives everything else in Meta ads. 


In This Episode:

- Introduction: Meta’s creative diversification strategy

- Case study: Fixing tracking with first-click & CAPI

- Ad performance after creative iterations

- How Meta optimizes ad delivery & CPA

- Why understanding Meta’s attribution model is critical

- Results, reflections, and conclusion



Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 


Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK 


Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1


We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/ 

Follow us on X: https://x.com/perpetualtraf 


Connect with John Moran:



Connect with Ralph Burns: 



Connect with Lauren Petrullo:


Mentioned in this episode:

https://www.activecampaign.com/

https://www.activecampaign.com/

www.AdRoll.com/PT

https://discover.taboola.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

If you're still relying on Google and Facebook for all your performance, you're missing,

0:03.8

taking your performance even further.

0:06.4

That's where Realize comes in.

0:08.1

Realize helps performance marketers tap into more ad placements across hundreds of premium websites,

0:15.1

reaching audiences you just can't find on traditional social channels.

0:19.2

With intent-based, contextually relevant ad placements,

0:22.3

you can drive real conversions, not just impressions, and expand your acquisition strategy with

0:27.7

better data, more control, and higher ROI. Thousands of brands already use realized to diversify

0:33.4

their ad spend, boost performance, and unlock high-quality traffic websites that will help

0:38.5

you scale your business results. So if you're ready to go beyond the usual playbook and start

0:43.2

reaching new audiences, check out discover.tabula.com slash perpetual to learn more. Or just

0:49.3

check out the link over at perpetual traffic.com for this episode. This account has been tracking the wrong metric for over two years and over a million

0:57.4

dollars in that spend. We're going to fix that, but anyway, we're just basically counting

1:00.1

the point where they begin checkout. So now on the 23rd, 24, 25th, our CPA is down 10 bucks.

1:04.8

Okay, let's practice what we preach because you all have seen me say this before, but now we're

1:09.3

actually going to show you the actuality.

1:12.9

You're listening to Perpetual Traffic.

1:19.0

Are you losing hours building campaigns and analyzing reports?

1:23.0

Well, active campaigns, AI agents do all the heavy lifting for you.

1:26.7

They create content, plan campaigns, and orchestrate your email, SMS, and your WhatsApp,

1:32.0

all working towards your revenue goals.

1:34.8

You get clear recommendations on what to do next, backed by billions of data points.

...

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