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Under the Influence with Terry O'Reilly

S9E23 - Bookmarks 2020

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Business, Terry O'reilly, Cbc, Society & Culture, Under The Influence

4.8627 Ratings

🗓️ 4 June 2020

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our research that didn't make it into the regular season. We’ll talk about a book that maintains if you build a better mousetrap, the world will NOT beat a path to your door. And we’ll tell a story from a biography of Bruce Lee that proves sometimes the only way to sell a product is to increase its price. Throw on your reading glasses and join us for Bookmarks 2020. 


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts

0:29.9

and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.2

This is an apostrophe podcast production.

0:45.3

You're so king in it.

0:50.4

Your teeth look brighter than no, no, no. You're loving in an instant.

0:58.0

Your teeth look wider than no, no, no.

1:06.0

You're not you when you're hungry.

1:11.6

You're in good hands with all peace.

1:38.3

You're under the influence, Terry O'Reilly. Writing a book is a long, difficult, lonely journey.

1:43.7

I know. I've done it twice, and I'm doing it a third time right now.

1:49.1

The first page an author writes is always very revealing, and I'm not talking about chapter one, or the foreword. I'm talking about the book dedication. It can give you an instant

1:56.2

peek into the mind of the writer. In the first book I co-wrote, I got into a big argument with my co-author about the dedication,

2:04.7

which shows you how volatile simple dedications can be.

2:08.8

Take this one, for example.

2:11.0

To my two wives, I pray you never meet.

...

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