S9E21 - Fix It Again, Tony: Brand Nicknames
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 21 May 2020
⏱️ 30 minutes
🧾️ Download transcript
Summary
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
| 0:24.1 | And by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:38.4 | This is an apostrophe podcast production. |
| 0:45.4 | You're so king in it. |
| 0:50.6 | Your teeth look brighter than no, no, no. You're going to love it in an instant. |
| 0:58.2 | Your teeth look wider than no, no, no. |
| 1:06.0 | You're not you when you're hungry. |
| 1:11.6 | You're a good hands with all peace. |
| 1:40.1 | You're under the influence with Terry O'Reilly. According to Reader's Digest, there was a reason nicknames were so prevalent a generation back. |
| 1:45.1 | In the 1930s and 40s, the pool of first names was very small. |
| 1:48.6 | There were less than 10,000 popular first names at the time. |
| 1:53.3 | It wasn't unusual to have about five or six johnnies in a classroom. |
| 1:56.6 | So there needed to be a way to tell everybody apart. |
| 1:58.5 | Hence, the nickname. |
| 2:02.6 | And while nicknames have gone out of fashion in everyday life, |
| 2:06.0 | they are alive and well in the music business. |
... |
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