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Under the Influence with Terry O'Reilly

S9E11 - For Better or For Worse: Wedding Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8627 Ratings

🗓️ 12 March 2020

⏱️ 28 minutes

🧾️ Download transcript

Summary

Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddings are big, big business. As a result, the wedding industry is a big marketing category. From invitations and flowers to dresses and cakes, weddings are an $80 billion-dollar industry. And planning the perfect wedding day is a lot of pressure.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts

0:29.9

and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.7

This is an apostrophe podcast production.

0:46.0

You're so king in it.

0:51.0

You're loving in and in town.

0:56.1

Your teeth look wh than in an instant. Your teeth look brighter than no, no, no.

1:02.8

You're not you when you're hungry.

1:09.4

You're in good hands with all.

1:16.6

You're under the influence with Terry O'Reilly.

1:26.2

Question.

1:33.3

When you listen to the following piece of music, what is the first word that jumps to mind?

1:41.3

Exactly. Shakespeare.

1:50.5

That famous piece of music, now known as the Wedding March, was composed as an overture by Felix Mendelssohn.

2:02.9

He was just 17 when he wrote it. By that age, he had already composed four operas and 12 string symphonies, and was a wonderful pianist, violinist, and accomplished artist. At 17, I was an accomplished grocery beggar at A&P. Mendelssohn was a child prodigy.

2:12.6

Years later, he was commissioned by the King of Prussia to compose some incidental music for a production

...

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