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Under the Influence with Terry O'Reilly

S9E10 - Come Fly With Me: Airports Are Now Brands

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8627 Ratings

🗓️ 5 March 2020

⏱️ 29 minutes

🧾️ Download transcript

Summary

This week, we explore how airports are now becoming brands. You may not know it, but airports compete against each other for business. That intense rivalry has led to the complete transformation of airports - they now have movie theatres, skating rinks, rooftop pools and top retail stores. These days, airports are destinations unto themselves.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

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0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.4

This is an apostrophe podcast production.

0:45.6

You're so king in it.

0:50.7

Your teeth look brighter than no, no, no. You're going to love it in an instant.

0:58.5

Your teeth look lighter than no, no, no.

1:06.1

You're not you when you're hungry.

1:11.6

You're in good hands with all.

1:34.4

You're under the influence with Terry O'Reilly. Have you noticed this trend recently?

1:41.5

People are beginning to refer to airports, not by their names, but by their identification codes.

1:47.9

As in, I'm flying to YYC tomorrow, meaning I'm flying to the Calgary International Airport. Rush once put out a song titled Y Y YZ in tribute to the band's hometown. Toronto's Pearson Airport

1:56.1

transmits the YYZ identifier code to pilots on approach, and Rush used that Morse code throughout the song.

2:04.1

As Getty Lee once said during Rush's touring years, it's always a happy day when YYZ appears on our luggage tags.

2:14.4

Almost every airport in the world has a three-letter identifier code, as determined by the

2:20.2

International Air Transport Association. In the early days of aviation, airlines simply copied a two-letter

2:27.2

system employed by the National Weather Service to identify cities with weather stations.

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