S8E21 - Brand Envy 2019

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8 • 627 Ratings

🗓️ 23 May 2019

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, it’s our annual look at brands I admire. They may not be the coolest or the biggest brands – but they’re fascinating studies in marketing. From a record store with a sense of humour to a cartoon with virtually no dialogue, this year’s list gives me a mean case of Brand Envy.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:38.5	From the Under the Influence digital box set,
0:41.7	this episode is from season 8, 2019.
0:48.3	You're so king in it.
0:53.6	We're going to love it in an instant.
0:55.0	Your teeth look wider than no, no, no.
1:01.0	You're not you when you're hungry.
1:10.0	You're a good when you're hungry.
1:14.0	You're a good hand with all.
1:39.7	You're under the influence with Terry O'Reilly. envy. It's one of the seven deadly sins and one of advertising's most powerful strategies.
1:48.3	Much advertising is based on generating envy for a new car, or stoking desire for the latest
1:54.7	smartphone, or coveting the expensive watch on your brother-in-law's wrist.
2:00.3	Envy boils its green broth down to
2:03.9	Why You and Not Me?
2:10.5	In the movie Amadeus, envy is the central plot point.
2:16.5	Salieri is a well-respected composer in the court of Emperor Joseph II.
2:21.6	Composing does not come easy to Salieri.
	...

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