S8E19 - Selling The Dream: Real Estate Advertising (An Encore Presentation)
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 9 May 2019
⏱️ 31 minutes
🧾️ Download transcript
Summary
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of sales people. We'll tell the story of how the word "Realtor" was reluctantly blessed by Merriam-Webster, why so many real estate agents use photos of themselves as a marketing tactic and what happens when the real estate business tries enticing buyers using... humour.
It's a form of marketing that touches all of us and it usually involves the biggest purchase of our lives.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:41.0 | This is an encore broadcast. This is an encore broadcast. |
| 0:46.3 | You're so king in it. |
| 0:55.0 | Your feet look lighter than no, no, no. |
| 1:02.0 | You're not you when you're hungry. |
| 1:08.0 | You're a good hands with all. |
| 1:36.2 | You're under the influence with Terry O'Reilly. I've always thought the Academy Award should have a special trophy for small roles. |
| 1:42.8 | Roles that are so small, more confined to one scene, that they don't even qualify for a best-supporting Oscar. |
| 1:46.7 | But sometimes, those tiny roles steal the film, |
| 1:50.0 | like Gene Hackman in Young Frankenstein, |
| 1:52.4 | or Christopher Walken and Pulp Fiction, |
| 1:54.8 | or Glenn Close in Hook. |
| 1:58.3 | But my favorite one-scene wonder is in the film, |
| 1:59.9 | Glenn Garry, Glenn Ross. |
| 2:06.5 | The movie had an all-star cast that included Al Pacino, Jack Lemon, Alan Arkin, Ed Harris, and Kevin Spacey. But the most riveting scene belongs to Alec Baldwin. |
| 2:12.2 | The movie revolves around a real estate company. There are four agents in a gloomy outpost, |
| 2:18.3 | and they're on a losing streak. |
... |
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