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The John Batchelor Show

S8 Ep698: 7. The 1936 campaign highlighted the disparity between Roosevelt’s mastery of modern technology and Alf Landon’s uninspired style. While Landon’s poll numbers initially showed strength, his momentum faded as he critiqued popular programs like Social Secur

The John Batchelor Show

John Batchelor

Arts, Society & Culture, Books, News

4.52.8K Ratings

🗓️ 6 April 2026

⏱️ 16 minutes

🧾️ Download transcript

Summary

7. The 1936 campaign highlighted the disparity between Roosevelt’s mastery of modern technology and Alf Landon’s uninspired style. While Landon’s poll numbers initially showed strength, his momentum faded as he critiqued popular programs like Social Security. Eleanor Roosevelt emerged as a critical campaign asset, bridging the gap with the African-American community and attracting massive, enthusiastic crowds. FDR culminated his campaign with a fiery speech at Madison Square Garden, famously declaring that he welcomed the hatred of "economic royalists". This aggressive strategy resonated deeply with an electorate still reeling from the depression. (8)
1936 WPA SOUP KITCHEN

Transcript

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0:00.0

I'm John Batchel with David Petrucia, the historian and author of the new book, Roosevelt Sweeps Nation.

0:11.1

It's campaign time.

0:13.0

Alf Landon and Franklin Delano Roosevelt, the nominees of the major parties.

0:17.8

And we begin with the Lennon campaign because there's not a great deal to say

0:21.2

except for why there isn't a great deal to say. David, Landon does not attend the convention

0:26.6

that nominates him. What happens afterwards to remember? Thank you. Well, he makes up for not being

0:33.3

there by not being there, by going on vacation for two weeks at a Ritzie Dood Ranch,

0:40.5

essentially, in Colorado, and then not doing anything for another few weeks while his campaign

0:49.1

staff goes out there, but he doesn't.

0:51.2

But when he finally does go out there, he's more energetic. He's still a bad

0:57.2

speaker, but he gives a series of speeches at the end of the campaign or towards the end on the

1:04.2

tariffs, on agriculture, and most horribly on social security. already the third rail of American politics, and proceeds to

1:15.4

just lose chunk after chunk of electoral support.

1:20.0

We should mention there are polling results from this summer of 1936 that are striking. I have from your reporting, David,

1:30.4

in July of 1936, the Gallup poll, George Gallup poll, records 272 electoral votes for Landon,

1:40.0

259 for Roosevelt, giving Landon the presidency. However, a month later, late August, we have 274 for Roosevelt and 257 for Landon.

1:52.4

So the momentum suddenly switches somewhere between July and August.

1:58.2

Does the Republican Party react, David?

2:04.5

The Republican Party continues to pour money and speakers and organization into the race, but absent a compelling candidate, and actually

2:12.7

absent a compelling message, because Landon continues to be this sort of progressive Republican,

2:19.2

and he's promising just to be more efficient.

2:23.1

He's not going to really tinker that much with the New Deal, and he had supported it

...

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