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The John Batchelor Show

S8 Ep1116: Headline: AI Productivity vs. Headcount in the Small Business Sector Guest: Gene Marks Marks argues that AI is not replacing workers but rather increasing productivity for existing staff. He highlights innovative applications like the "AI Shop Advisor" at

The John Batchelor Show

John Batchelor

Society & Culture, Books, Arts, News

4.52.8K Ratings

🗓️ 11 July 2026

⏱️ 7 minutes

🧾️ Download transcript

Summary

Headline: AI Productivity vs. Headcount in the Small Business Sector Guest: Gene Marks Marks argues that AI is not replacing workers but rather increasing productivity for existing staff. He highlights innovative applications like the "AI Shop Advisor" at The Vitamin Shoppe and automated inventory management tools like Zenput. Small businesses continue to face a shortage of labor. (12)

Transcript

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0:00.0

I'm John Batchel with Gene Marks, a small business columnist for the Gardy newspaper

0:20.1

of the Philadelphia Inquirer.

0:21.6

He has a Forbes column.

0:23.7

He collects his publications and his podcasts on Medium.

0:29.4

We turn now to the question of AI in productivity.

0:34.3

It's logical that it's happening.

0:36.3

Do you see it, Gene?

0:37.4

Do the small businesses who talk to you about it feel it?

0:41.9

So it's a really good question.

0:44.4

No one knows how to measure this right now, John.

0:48.2

You know, there is, on the one side of things, AI itself, you know, there's always been this threat that AI will

0:59.4

replace workers. Now, I just drafted a piece for, believe it or not for USA Today, which

1:06.2

should be coming out next week, that argues against that when it comes to small businesses.

1:10.5

Most small businesses

1:11.4

are, they desperately want AI not to replace their workers, but to make them more productive

1:17.2

so that they can expand, they can grow, they can get more done with their existing workforce.

1:22.9

Whenever I hear of companies laying off, you know, the media loves to report about, you know,

1:26.9

big companies laying off tens of thousands of workers and they're blaming AI. And I always have,

1:32.3

you know, I'm dubious of those claims because I think some of it is mismanagement and just

1:36.6

usual corporate bloat. But AI itself has been used by smaller businesses with the hopes

1:42.5

of increasing productivity, getting more done

1:45.6

with their existing staff.

...

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