S8 Bonus: Adriaan van Rossum, Simple Analytics

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 6 July 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Adriaan van Rossum is a tech guy even at home. He likes to tinker with home automation, like turning on the lights - which his girlfriend doesn't like the home automation experiments at times. Outside of tech, he does kite surfing, and travels around the world. He really enjoyed Thailand, specifically the food there, as he is a vegetarian. For several years, Adriaan was a freelancer. Each time he built an application for his clients, he did the usual song and dance with Google Analytics - he copy and pasted the script. This didn't feel right, and his girlfriend prompted him to build his own... so he did. This is the creation story of Simple Analytics. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	And I was installing Google Analytics for customers of me.
0:05.6	I was a freelancer at the time.
0:07.4	And yeah, I needed to install the Google Analytics script for them because I was building websites.
0:12.4	I was a front-end developer or full stack.
0:15.1	And it didn't really feel right to add that little script every time because I knew it was sending all the data to
0:22.8	Google Analytics and to Google Google's ad networks. I was like, yeah, it doesn't feel right.
0:28.3	So I said something about it to my girlfriend and she said like, yeah, you always build your
0:32.9	own stuff. So why don't you build something for this? I was like, well, that's actually a really
0:37.2	good idea.
0:39.0	I'm Adrian Van Rossum and I'm the founder of Simple Analytics.
0:46.8	This is Code Story.
0:49.4	A podcast bringing you interviews with tech visionaries.
0:52.3	It's six months moonlighting.
0:53.9	There's nothing at the the backcats.
0:55.8	Who share what it takes to change in industry.
0:58.3	I don't exactly know what to do next.
1:00.2	It took many goes to get right.
1:02.2	Who built the teams that have their back.
1:04.5	The company is its people.
1:06.1	The teams help each other achieve.
1:07.5	Most proud of our team.
1:09.1	Keeping scalability top of mind.
	...

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