S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 9 February 2018
⏱️ 33 minutes
🧾️ Download transcript
Summary
This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
| 0:24.1 | And by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts |
| 0:29.9 | and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:45.4 | Fancy a fever tree in a glass with ice and rum. |
| 0:48.5 | You thought I was going to say gin, didn't you? |
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| 1:03.3 | sweetness and spiciness, delicious with rum, or on its own. Fever tree ginger beer, |
| 1:09.3 | mix with the best. Mmm, that spices things up. |
| 1:16.2 | In today's fast-changing digital world, proving your company's trustworthy isn't just important for growth. |
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| 1:58.4 | trust isn't optional. Vanta makes it automatic. |
... |
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