real food is just too expensive. That is a comment that I have received a lot over the years and

devs and emails and in various places whenever I'm talking about food online, I've even said it

myself in certain periods of my life. And as someone who has a definite frugal side as well as a

definite passion for eating whole foods, growing whole foods and this organic food movement,

this is naturally an area that I have spent a lot of time thinking about and strategizing upon.

So it's high time to talk about it here on the podcast and I am super pumped for today's episode.

I'm going to share some pieces of this that you may or may not have heard of before or thought

about around this topic. First off, I want to dive into why food actually costs more. I mean,

it doesn't always cost more, but when we do see those higher prices, what is driving that?

And also kind of on the flip side of that, how I have come to actually appreciate those higher

food costs. I know that sounds counterintuitive, but bear with me. I'm also going to tell you how

I have learned how to make run-of-the-mill regular-person grocery stores work for me.

I don't have a whole foods or a trader Joe's in my community. In fact, I think I've only been inside

of a whole food store like one time in my entire life. It was like when I was traveling to Utah or

California or something. So I don't even really know what they have to offer it, but I've found

they're not a vital part of my organic food strategy. I just don't need them. I've found lots

of workarounds and I'll share my tips with you around that. And then lastly, I have a little bit

of a soapbox on a piece of this topic. So I'm going to save that one for the end. There is a

belief. I live a narrative floating around and sometimes it rears its head when I start to get

excited and encourage people to take charge of their food supply. And it's a sneaky belief because

it sounds good at face value, but it's actually really, really disempowering. So I'm going to

break that down, do some myth-busting, and yeah, this should get exciting. So let's do this.

...