I remember the first, like, day, let's say, yeah, day or week or even months, you know, we delivered our solution to the public, product hunt and then better list, I guess. And, you know, I was so scared because it looked ugly and there were like, you know, a features that's it but immediately we've started to

get a lot of feedback what we need to deliver what are the major issues what are the bugs what are

the biggest challenges of our potential audience and then you start to understand okay who is actually

your ideal customer profile?

I'm Victoria Dubin. I'm the founder and CEO of Wust.

This is Code Story, the podcast bringing you interviews with tech visionaries,

who share in the critical moments of what it takes to change in industry and build and lead, a team that has your back.

I'm your host, Noah Laphart, and today how Vicki Dubin created the platform for you to go live faster, streamline your approvals, and automate ad versioning.

All this and more on Coat Story.

Vicki Dubin's background is actually in physics and applied mathematics.

Prior to graduation, she was a professional tennis player, having played since she was four years old.

She loves science and thought it was going to be her future.

But post-graduation, she joined a hedge fund while waiting to start on her PhD.

She found great joy at the trading desk of the hedge fund, which is how she quit science,

and eventually went to venture in entrepreneurship.

Outside of tech, she still plays tennis and likes to ski.

Prior to her current venture, Viggy and her team had built a tool around creating rich media ads.

During the peak seasons for advertisements, she noticed her team having to reject request due to the fact that they couldn't digest the project with their limited capacity.

And there was no tool out there to support digital display ads.

This is the creation story of Vust.

Used is a B2B SaaS tool.

And the major idea of the tool is bridging the gap between creative and media teams in the digital space.

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