The more that we chatted with merchants and validated that this was something that people were really interested in,

the more it was driven by excitement and then eventually kind of validation of the concept and just sheer belief in it.

Coping in some ways is just the definition of what it takes to start a company.

In terms of tradeoffs and what we were building, I think from an engineering

perspective, there's often a little bit of a trade-off between all the features that you want to

build, speed, and quality of what you're building. And you're trying to determine, do we need to

build something that's going to scale indefinitely, or are we building something for the next

month?

My name is Jeremy Wood and I'm one of the co-founders over here at Open Store.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noel Labhart, and today how Jeremy Wood built the platform providing a hassle-free acquisition process for your Shopify store.

All this and more.

OnCote Story.

Jeremy Wood grew up in Portland and has been heavenly influenced by that upbringing.

He enjoyed really strong maker community supporting local craft artists to thrive and

build their business. I was under the impression that Portland was beautiful all year round,

but Jeremy clued me in that three months out of the year, it's a drizzly, soggy mess. He moved to the

Bay Area for school and was surrounded by optimism, tech focus, and sheer intelligence. As I mentioned, Jeremy was really into the craft builder community,

which also led him to be interested in e-commerce.

He observed Shopify grow as a marketplace that made things so easy to launch a store.

What he figured out was that there was a need for these store owners to offload and sell their business.

...