You are hearing so many opinions and so many, this is how you do it, stories.

And we heard that so many times that this is not the approach that you would usually do.

And we were like, yeah, but this is how we want to do it.

But to be really honest, the product or the company, especially in the first one or two years, it's the founders.

And if you're not able to stay authentic, then people will not believe that you are the person who's able to build that product or that vision or that idea that you have.

My name is Francie Lerf, and I'm the CTO and the co-founder of Localize.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Laparte.

And today how Franzy Lowe built the platform to enable your company to hire talent beyond borders.

All this and more on-code story.

Franzy Lowe doesn't have the usual CTO path.

She studied economics and was doing her PhD in econometrics prior to her current venture,

and she was a teaching assistant.

She loves to play sports and can't go a day without playing some sort of sport.

She's passionate about triathlons, which is something she can do with her recently injured

knees.

Living in Hamburg, Germany, she and her husband always enjoy hiking and being outside.

When COVID hit the world, the topic of global mobility was pushed into view.

Francie, along with their co-founders, used to live abroad and experienced the lack of support

when moving to a new area and settling in. They wanted to come up with a solution to help people during this relocation process.

This is the creation story of Localize.

...