And most recently, I just, I ran into this issue of saying, okay, no matter how much great content we create, I keep hitting my head against the wall, being able to use it, being able to really maximize the use of it, because it goes into this little silo, this little black box of a podcast or of a video that kind of has one use.

How do I really wring out the value,

really get it in the hands of my sales team,

my marketing team, my customer success team,

my leadership team to get as much value about it as possible,

to really provide access to the people who need it

and then to understand how it's performing.

Surely there has to be something out there.

There has to be a platform that we could buy that can do this and there wasn't.

I'm Lindsay Chekima, CEO and co-founder of Casted.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Laphart, and today how Lindsay Chepkimo envision a platform to help marketers amplify audio and video content.

All this and more on Coat Story.

Lindsay Chepkima is married with three kids living in Indianapolis. Her children are all boys,

and she lovingly describes them more like bear cubs that don't actually walk anywhere.

They just kind of roll around and growl.

They've been known to have many a family night playing Mario Card or watching the Avengers movies.

Lindsay has been a B-to-B marketer for over 15 years.

While working in the space, she wanted a platform to help her maintain, manage, and make the most of audio and video content made for her company.

When she looked around for a solution, she couldn't find one.

So, of course, she and her co-founders decided to build their own.

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