When we started out, everything for us is built in Google Cloud.

We got a ton of Google Cloud credits because you can get that as a startup.

Well, you have a lot of credits, then you don't really care about the cost.

I mean, no matter how lazy we were about scalability, we couldn't use all that money,

because it was just a lot of money.

So no matter how badly all the SQL was written, it didn't really matter.

Then we ran out of credits and all of a sudden it did matter.

And then you need to fix scalability to a point where it goes from like, okay, I don't have

to explain to my investors that we are actually spending 50% of our revenue on cloud bill.

I'm Lars. I'm the CEO and co-founder of Dream Data.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Labhart, and today how Lars Gronegar created the best way to join all revenue data and present transparent, actionable insights.

All this and more on Cote Story.

Outside of technology, Lars Gronegarde is an avid cyclist. He's into road or mountain biking

along with alpine skiing, but he does the latter outside of Denmark in Norway or South Austria.

He's a family man with three kids, and he takes his kids cycling with him.

Alongside of this, he likes to cook for his family, and he claims he has a full life between his startup, family, children, and hobbies, and he needs no more.

Prior to his current venture, Lars was primarily a product guy, and in running product,

he cared deeply about the impact that strategic business moves made on the business,

in particular on the revenue.

After not finding a solution to attribute revenue, he decided to create a platform to find out

...